Privacy Notice

Cornell University is committed to protecting your privacy

The following privacy notice describes what information we collect from you when you visit the Cornell SC Johnson College of Business and how we use this information. The scope of this Cornell SC Johnson College of Business privacy notice includes the following domains:

with the exception of *, which is used for separate, academic spaces and subject to separate privacy terms.It also includes the site, which is the Salesforce site used for collecting applicant information.

Please read this privacy notice carefully so that you understand our privacy practices.

Effective date of privacy notice

The privacy notice was last revised on June 30, 2019.

Information We Gather

We automatically collect certain information from you when you visit our websites. This data is used in conjunction with Google Analytics to gather metrics on website usage including geographic location of visitors, pathways navigated through our websites, and which portion of our audience is internal to the Cornell network.

The information we collect with Google Analytics is not linked to anything that identifies you as an individual. Your website browsing session will be tracked but you will remain anonymous as a user. As part of Google Analytics, we also gather information on the type of device and internet browser used to connect to our websites.

We also track your website interactions and activities with Salesforce Sales Cloud and Pardot.  A Pardot tracking cookie is added to your browser when you first visit our websites. A cookie is small piece of data sent from a web browser and stored on your device. In Pardot’s case, the cookie is used to track your activities while you navigate our website and interact with our marketing materials. If you fill out any forms on our websites, or click on a link in an email sent to you from Pardot, your browsing history of our websites will be associated with your personal information stored in Pardot and/or Salesforce.

Information You Provide

The following information may be collected from you, depending on how you choose to interact with our websites, programs, and other services. Some of the information we ask you to provide may be required for our programs and services; other information may be voluntarily provided.

Contact Information:
Name, physical address, country, province, phone number, email address, emergency contact information and family and significant other contact information.

Cornell Information:
Cornell identifiers (e.g., NetID and/or EmplID), current grade level, current college if transferring, graduation date and groups and organizations membership.

Employment Information:
Company name, address, phone, fax, email, website, description, parent organization, union membership status, position/title, years in job, responsibilities, position you report to, next step in career path, previous positions, employers and years, resume (file-upload) and family and significant other employment information.

High school (HS), HS address, HS GPA, Test Scores: SAT, ACT, GMAT, TOEFL, IELTS, AP/IB scores, summer college and GPA, previous college names, degrees, GPAs, current college, current class (Freshman – Senior), major/concentration and family and significant other educational background.

Citizenship, country of birth, military information, national identifiers (SSN), VISA information.

Travel Information, if attending Executive Education Programs:
Date/time of arrivals and departures, Flight numbers and airlines, mode of transportation if not flying, accommodations while in Ithaca, and other travel information.

Academic Diversity Initiatives: EOP or HEOP
Applicability (which could include socioeconomic status, gender, ethnicity, race) and other information pertinent to campus diversity initiatives such as disability accommodations, sexual orientation and dietary restrictions.

Professional Business Analysis Tools:
(Very specific information on your business including but not limited to:) business name, address, type, size (sq. ft.), number of employees, titles, positions, wages, cost of running business, seating and table data for restaurants, data related to hire / replace employees.

How we use your information

We use automatically gathered information to track user trends and site usage with the goal of improving our visitors’ experience and optimizing our websites. We also use the information to administer the websites and prevent abuse.

Information you provide to us is used for the following purposes:

  • to send you notifications and important information pertaining to your records and for emergencies
  • to consider your application for admission to our schools and programs
  • to associate you with all your Cornell records and engagements, as well as for internal, administrative, and academic support needs
  • to assist you with your travel plans and your stay while attending our Executive Education programs here at Cornell
  • to provide disability and dietary accommodations for events and programs, as well as linking students with diversity and inclusion opportunities and events on campus
  • to share Cornell-related news, publications, courses, events, programs, and other opportunities tailored to your interests based on your job, organization, industry, website visits, interests, and needs
  • to offer assistance, web or printed materials, services, and support upon your request
  • to apply formulas on the professional business information you provide and generate reports, which may assist you in decisions to improve your business (this information is private and not shared with any third parties)

With whom we share your information

Information we gather may be shared with campus constituents to improve programs, outreach, and other campus initiatives. Additionally, metrics may be shared with vendors to improve our communications related to these activities. However, we do not sell this data to third-parties for their use in direct marketing, advertising, or for the promotion of their products and services. The third-parties we partner with to help deliver services to you can be found below:

Partnerships Purposes Additional Safeguards
Cvent Event Marketing and Management
Member of the EU/U.S. Privacy Shield
Crazy Egg Mouse Tracking Software; Website Engagement Tracking
eCornell Purchasing and enrolling in on-line courses
Member of the EU/U.S. Privacy Shield
Facebook Software that helps us create specific ads that may appear on your Facebook page
Member of the EU/U.S. Privacy Shield
Google Analytics software that provides us anonymous information about website visitors.
Member of the EU/U.S. Privacy Shield
Olark Live chat/messaging program that allows users to converse with a professional in the field you are interested in.
Salesforce Hosting some of our forms for the applications process, as well as outreach and engagement with program alumni
Member of the EU/U.S. Privacy Shield
Siteimprove To ensure that our website conforms to appropriate web accessibility standards
Elavon Credit Card Processing
Data encryption for security
PlugNPay Credit Card Processing
Data encryption for security
Twitter Outreach and engagement, events, and special offers
Instagram Outreach and engagement, events, and special offers
LinkedIn Outreach and engagement, events, and special offers

Special cases:

If you sign up for newsletters from our Centers & Institutes, you will have the option to participate in occasional surveys. If you agree, you may receive emails from carefully screened researchers from time to time

Cookies and other collection technologies


Cookies are text files stored on your computer and accessible only to the websites which create them.

Our websites may use cookies to keep you logged into secure areas of the website and/or to keep track of your preferences as you interact with certain services. You may disable cookies in your browser, however, our websites may not work properly if you do so.

Log Files

Our websites automatically gather anonymous information about our visitors including IP addresses, browser types, and the times and dates of webpage visits. The information collected does not include any personally identifiable details and is used to improve our services and administer our websites.

Protecting your information

No method of transmitting over the internet or storing electronic data is 100% secure, but this site has measures in place to help protect against the loss, misuse, or alteration of the information that is under our control.

Email Marketing

We use email marketing platforms to communicate with audiences such as prospective students, event attendees, enrolled students, staff and faculty members, alumni, and corporate sponsors. All emails sent from these platforms include the physical address of the office sending the email, and a functioning unsubscribe or opt-out link. You may also contact the Office of Marketing and Communications directly (see the “Contact” section below) to opt-out or provide feedback on any email marketing campaigns.

Social Media Presence

If you share our content through social media, such as liking us on Facebook, interacting with us on LinkedIn or Instagram, or tweeting about us on Twitter, those social networks will record that you have done so and may set a cookie for this purpose.

If you wish to opt-out of any of these social interactions please refer to the specific social media platform for instructions on how to do so.

External Website Links

From time-to-time, we will link to external websites that we neither own nor control. Cornell University is not responsible for the content, privacy practices, or web accessibility needs on these websites.

Special Notice for EEA Residents

If you are located within the European Economic Area (European Union Member States, Norway, Liechtenstein, and Iceland), we acknowledge the rights granted to you under the General Data Protection Regulation (GDPR).

These rights may include:

  1. Right to access your information held by us
  2. Right to correct inaccurate or incorrect information about you
  3. Right to the erasure of your information when it is no longer necessary for us to retain it
  4. Right to restrict processing of your personal information in specific situations
  5. Right to object to processing your information, including sending you communications that may be considered direct-marketing materials
  6. Right to object to automated decision-making and profiling, where applicable
  7. Right to complain to a supervisory authority in your jurisdiction within the EU

Please contact us with any questions, concerns, or if you wish to exercise any of these rights:

Contact Information

If you have any questions or concerns regarding this privacy notice as it applies to this website:

Cornell SC Johnson College of Business
Office of Marketing and Communications
209 Dryden Road, 5th Floor
Ithaca, NY 14850

If you have general questions about privacy at Cornell University, please visit or submit a contact request.