{"id":2282,"date":"2026-05-20T17:47:14","date_gmt":"2026-05-20T17:47:14","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/?page_id=2282"},"modified":"2026-08-12T14:29:08","modified_gmt":"2026-08-12T18:29:08","slug":"stamp","status":"publish","type":"page","link":"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/stamp\/","title":{"rendered":"Sustainable Tourism Asset Management Program (STAMP)"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><head>\n<\/head><body><p>Tourism is one of the world&rsquo;s largest sectors, and destinations face real pressure from growing visitor demand. When destinations don&rsquo;t actively protect their environmental and social assets, both degrade&mdash;harming local communities while undermining long-term economic viability.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/Invisible-Burden.jpg\" alt=\"People gathered on a point overlooking a body of water.\" class=\"wp-image-15028\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/Invisible-Burden.jpg 800w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/Invisible-Burden-300x225.jpg 300w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/Invisible-Burden-768x576.jpg 768w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/Invisible-Burden-400x300.jpg 400w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n<section class=\"section-heading--wrap max-across--three span--red background--white bg--clear\">\n  \n  \n  <div class=\"section-heading__content\">\n    <section class=\"list-column-component column-set text-margin-reset stats-section\">\n      <div class=\"grid-container\">\n        <div class=\"grid-x grid-margin-x\">\n                                                    <\/div>\n      <\/div>\n    <\/section>\n  <\/div>\n\n  <\/section>\n\n\n<section class=\"section-heading--wrap max-across--three span--red background--white bg--clear\">\n      <div class=\"section-heading__title\">\n            <h2>We engage the tourism industry to change this<\/h2>\n    <\/div>\n  \n      <div class=\"section-heading__intro\">\n      <div class=\"wysiwyg\">\n        \n<p>We produce research and frameworks that make the business case for sustainable management, convene stakeholders around shared challenges, and build the capacity of businesses and destinations to implement solutions. Through applied research, professional training, and direct technical support, we help destinations develop sustainable tourism models where the cost of managing critical destination assets is built into the entire tourism economy.<\/p>\n<p>Our 2019 report,&nbsp;<a href=\"https:\/\/www.thetravelfoundation.org.uk\/invisible-burden\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external external\">Destinations at Risk: The Invisible Burden<\/a>, published with support from the&nbsp;<a href=\"https:\/\/www.thetravelfoundation.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external external\">Travel Foundation<\/a>, underpins this work.<\/p>\n<h3>How we do this<\/h3>\n\n\n      <\/div>\n    <\/div>\n  \n  <div class=\"section-heading__content\">\n    <section class=\"list-column-component column-set text-margin-reset stats-section\">\n      <div class=\"grid-container\">\n        <div class=\"grid-x grid-margin-x\">\n                                                <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Applied research<\/h3>\n                  \n                                      <div class=\"global-spacing--0_5x wysiwyg\">\n                      <p>We produce the research, tools and frameworks that destination managers and governments need to manage their destinations as strategic assets. Our work includes tourism market research, sustainable supply chain development, data-informed tourism planning, sustainable infrastructure assessment and tourism governance analysis.<\/p>\n\n                    <\/div>\n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Industry engagement and convenings<\/h3>\n                  \n                                      <div class=\"global-spacing--0_5x wysiwyg\">\n                      <p>We convene focused conversations on tourism&rsquo;s toughest challenges, bringing together experts, practitioners, and policymakers who wouldn&rsquo;t otherwise be in the same room to spark honest dialogue and new opportunities for collective action.<\/p>\n\n                    <\/div>\n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Capacity building and technical support<\/h3>\n                  \n                                      <div class=\"global-spacing--0_5x wysiwyg\">\n                      <p>Through structured, cohort-based programs and direct technical assistance, we help businesses and destinations build the practical skills and networks they need to implement sustainable tourism models and adapt them to their specific contexts.<\/p>\n\n                    <\/div>\n                  \n                                  <\/article>\n              <\/div>\n                              <\/div>\n      <\/div>\n    <\/section>\n  <\/div>\n\n  <\/section>\n\n\n<section class=\"section-heading--wrap max-across--two span--red background--white bg--clear\">\n      <div class=\"section-heading__title\">\n            <h2>Cornell STAMP projects<\/h2>\n    <\/div>\n  \n  \n  <div class=\"section-heading__content\">\n    <section class=\"list-column-component column-set text-margin-reset stats-section\">\n      <div class=\"grid-container\">\n        <div class=\"grid-x grid-margin-x\">\n                                                <div class=\"cell small-auto\">\n                <article>\n                                                            <figure class=\"aspect-ratio-frame\" style=\"--aspect-ratio: 600\/800\">\n                        <img decoding=\"async\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/Espiritu-Santo-2-1.jpg\" width=\"799\" height=\"599\" alt=\"Swimmer floating in water.\" loading=\"lazy\" sizes=\"auto\">\n                      <\/figure>\n                                      \n                                      <h3><a href=\"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/stamp\/puerto-rico\/\" target=\"_self\">Regional Sustainable Tourism Destination Management Program for Puerto Rico&rsquo;s El Yunque National Forest<\/a><\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                                                            <figure class=\"aspect-ratio-frame\" style=\"--aspect-ratio: 600\/800\">\n                        <img decoding=\"async\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/windows-YzLMmxDTrvI-unsplash.jpg\" width=\"800\" height=\"600\" alt=\"Woman sitting at a laptop computer.\" loading=\"lazy\" sizes=\"auto\">\n                      <\/figure>\n                                      \n                                      <h3><a href=\"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/stamp\/tourism-management\/\" target=\"_self\">Sustainable Destination Management Online Course<\/a><\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                                                            <figure class=\"aspect-ratio-frame\" style=\"--aspect-ratio: 600\/800\">\n                        <img decoding=\"async\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/IMG_7275-800x600.jpg\" width=\"800\" height=\"600\" alt=\"Students pose for a photo on a hiking trail.\" loading=\"lazy\" sizes=\"auto\">\n                      <\/figure>\n                                      \n                                      <h3>Rwanda Sustainable Tourism Teaching Case Study<\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                                                            <figure class=\"aspect-ratio-frame\" style=\"--aspect-ratio: 600\/800\">\n                        <img decoding=\"async\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/Cornell-JCB_Sustainability-0924-5194-800x600.jpg\" width=\"800\" height=\"600\" alt=\"Student discussion in a classroom.\" loading=\"lazy\" sizes=\"auto\">\n                      <\/figure>\n                                      \n                                      <h3>Tourism Climate Data and Finance <\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                              <\/div>\n      <\/div>\n    <\/section>\n  <\/div>\n\n  <\/section>\n\n\n<section class=\"section-heading--wrap max-across--three span--white background--blue bg--tone\">\n      <div class=\"section-heading__title\">\n            <h2>Get involved<\/h2>\n    <\/div>\n  \n  \n  <div class=\"section-heading__content\">\n    <section class=\"list-column-component column-set text-margin-reset stats-section\">\n      <div class=\"grid-container\">\n        <div class=\"grid-x grid-margin-x\">\n                                                <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Sign up for our newsletter<\/h3>\n                  \n                                      <div class=\"global-spacing--0_5x wysiwyg\">\n                      <p>Stay updated on STAMP research, events and opportunities.<\/p>\n\n                    <\/div>\n                  \n                                      <div class=\"global-spacing--1x cta-link\">\n                      <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScNFyXKtPQUWjj6v2EdSp74Wcg5A03EKcEv0uqhYvRutoDxCA\/viewform?pli=1\" target=\"_blank\" class=\"external external\">Sign up form<\/a>\n                    <\/div>\n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Partner with us on a project<\/h3>\n                  \n                                      <div class=\"global-spacing--0_5x wysiwyg\">\n                      <p>Work with our team on an industry project, research initiative or student engagement.<\/p>\n\n                    <\/div>\n                  \n                                      <div class=\"global-spacing--1x cta-link\">\n                      <a href=\"mailto:STAMP@cornell.edu\" target=\"_self\">Email us<\/a>\n                    <\/div>\n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Enroll in our course<\/h3>\n                  \n                                      <div class=\"global-spacing--0_5x wysiwyg\">\n                      <p>Build your destination management capacity in our self-paced eCornell course.<\/p>\n\n                    <\/div>\n                  \n                                      <div class=\"global-spacing--1x cta-link\">\n                      <a href=\"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/stamp\/tourism-management\/\" target=\"_self\">Learn about our course<\/a>\n                    <\/div>\n                                  <\/article>\n              <\/div>\n                              <\/div>\n      <\/div>\n    <\/section>\n  <\/div>\n\n  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