Built to Hold Venture Design Program - Cornell College of Business<\/title>\n<meta name=\"description\" content=\"Corporations and impact entrepreneurs aiming to build sustainable, high-impact markets that solve pressing environmental and social challenges must design\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Built to Hold Venture Design Program\" \/>\n<meta property=\"og:description\" content=\"Corporations and impact entrepreneurs aiming to build sustainable, high-impact markets that solve pressing environmental and social challenges must design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Centers & Institutes\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T21:12:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sge\\\/applied-research\\\/built-to-hold-venture-design-program\\\/\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sge\\\/applied-research\\\/built-to-hold-venture-design-program\\\/\",\"name\":\"Built to Hold Venture Design Program - Cornell College of Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\"},\"datePublished\":\"2026-05-22T19:11:44+00:00\",\"dateModified\":\"2026-07-14T21:12:09+00:00\",\"description\":\"Corporations and impact entrepreneurs aiming to build sustainable, high-impact markets that solve pressing environmental and social challenges must design\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sge\\\/applied-research\\\/built-to-hold-venture-design-program\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sge\\\/applied-research\\\/built-to-hold-venture-design-program\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sge\\\/applied-research\\\/built-to-hold-venture-design-program\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Center for Sustainable Global Enterprise\",\"item\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sge\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Applied research\",\"item\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sge\\\/applied-research\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Built to Hold Venture Design Program\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\",\"name\":\"Centers & Institutes at Cornell Business\",\"description\":\"\",\"alternateName\":\"C&I\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n","yoast_head_json":{"title":"Built to Hold Venture Design Program - Cornell College of Business","description":"Corporations and impact entrepreneurs aiming to build sustainable, high-impact markets that solve pressing environmental and social challenges must design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/","og_locale":"en_US","og_type":"article","og_title":"Built to Hold Venture Design Program","og_description":"Corporations and impact entrepreneurs aiming to build sustainable, high-impact markets that solve pressing environmental and social challenges must design","og_url":"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/","og_site_name":"Centers & Institutes","article_modified_time":"2026-07-14T21:12:09+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/","url":"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/","name":"Built to Hold Venture Design Program - Cornell College of Business","isPartOf":{"@id":"https:\/\/business.cornell.edu\/centers\/#website"},"datePublished":"2026-05-22T19:11:44+00:00","dateModified":"2026-07-14T21:12:09+00:00","description":"Corporations and impact entrepreneurs aiming to build sustainable, high-impact markets that solve pressing environmental and social challenges must design","breadcrumb":{"@id":"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/business.cornell.edu\/centers\/"},{"@type":"ListItem","position":2,"name":"Center for Sustainable Global Enterprise","item":"https:\/\/business.cornell.edu\/centers\/sge\/"},{"@type":"ListItem","position":3,"name":"Applied research","item":"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/"},{"@type":"ListItem","position":4,"name":"Built to Hold Venture Design Program"}]},{"@type":"WebSite","@id":"https:\/\/business.cornell.edu\/centers\/#website","url":"https:\/\/business.cornell.edu\/centers\/","name":"Centers & Institutes at Cornell Business","description":"","alternateName":"C&I","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/business.cornell.edu\/centers\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"cornell\/governance\/information":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-22 03:33:07","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"audience","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"leadership_email":[],"_links":{"self":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/pages\/2935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/comments?post=2935"}],"version-history":[{"count":18,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/pages\/2935\/revisions"}],"predecessor-version":[{"id":13200,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/pages\/2935\/revisions\/13200"}],"up":[{"embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/pages\/2273"}],"wp:attachment":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/media?parent=2935"}],"wp:term":[{"taxonomy":"leadership","embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/leadership?post=2935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

\n\n

Corporations and impact entrepreneurs aiming to build sustainable, high-impact markets that solve pressing environmental and social challenges must design and build new ventures for profitability, not exit valuation.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n

That requires a different way of innovating than today’s Silicon Valley-inspired “lean startup” approach championed by venture capital funds, who are building ventures to drive exit valuations, not enduring profitability.<\/p>\n\n\n\n

The Built to Hold Venture Design Program (B2H) was created to advance and disseminate a venture design methodology for those building ventures for their actual profits, not their paper profits.<\/p>\n\n\n\n

The methodology, called “FIT startup,” harnesses systems engineering principles and techniques to design ventures to be robust and resilient in the face of uncertain costs and demand. It drives up ventures’ odds of being profitable at launch, cutting the time and cash of getting to cash flow positive.<\/p>\n\n\n\n

FIT has been tested and refined over the past decade with dozens of corporate and impact ventures in banking, education, nutrition, home care, mobility and renewable energy.<\/p>\n\n\n\n

The B2H Program provides multiple ways to engage, including participation in a Built to Hold Lab. The B2H Lab convenes companies, entrepreneurs, impact investors and researchers to both learn about and advance the science and practice of FIT startup through working groups and seminars.<\/p>\n\n\n\n

Learn MORE ABOUT B2H<\/a><\/div>\n<\/div>\n\n\n\n\n

\n \n

Contact us<\/h2>\n\n
\n
If you or your organization are interested in participating in or learning more about the B2H Program or Lab, please contact us.<\/p>\n\n <\/div>\n \n
\n
\n
Email us<\/a><\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
That requires a different way of innovating than today\u2019s Silicon Valley-inspired \u201clean startup\u201d approach championed by venture capital funds, who are building ventures to drive exit valuations, not enduring profitability.…<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":2273,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"leadership":[],"class_list":["post-2935","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nBuilt to Hold Venture Design Program - Cornell College of Business<\/title>\n<meta name=\"description\" content=\"Corporations and impact entrepreneurs aiming to build sustainable, high-impact markets that solve pressing environmental and social challenges must design\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Built to Hold Venture Design Program\" \/>\n<meta property=\"og:description\" content=\"Corporations and impact entrepreneurs aiming to build sustainable, high-impact markets that solve pressing environmental and social challenges must design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Centers & Institutes\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T21:12:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sge\\\/applied-research\\\/built-to-hold-venture-design-program\\\/\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sge\\\/applied-research\\\/built-to-hold-venture-design-program\\\/\",\"name\":\"Built to Hold Venture Design Program - Cornell College of Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\"},\"datePublished\":\"2026-05-22T19:11:44+00:00\",\"dateModified\":\"2026-07-14T21:12:09+00:00\",\"description\":\"Corporations and impact entrepreneurs aiming to build sustainable, high-impact markets that solve pressing environmental and social challenges must design\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sge\\\/applied-research\\\/built-to-hold-venture-design-program\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sge\\\/applied-research\\\/built-to-hold-venture-design-program\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sge\\\/applied-research\\\/built-to-hold-venture-design-program\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Center for Sustainable Global Enterprise\",\"item\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sge\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Applied research\",\"item\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sge\\\/applied-research\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Built to Hold Venture Design Program\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\",\"name\":\"Centers & Institutes at Cornell Business\",\"description\":\"\",\"alternateName\":\"C&I\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n","yoast_head_json":{"title":"Built to Hold Venture Design Program - Cornell College of Business","description":"Corporations and impact entrepreneurs aiming to build sustainable, high-impact markets that solve pressing environmental and social challenges must design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/","og_locale":"en_US","og_type":"article","og_title":"Built to Hold Venture Design Program","og_description":"Corporations and impact entrepreneurs aiming to build sustainable, high-impact markets that solve pressing environmental and social challenges must design","og_url":"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/","og_site_name":"Centers & Institutes","article_modified_time":"2026-07-14T21:12:09+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/","url":"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/","name":"Built to Hold Venture Design Program - Cornell College of Business","isPartOf":{"@id":"https:\/\/business.cornell.edu\/centers\/#website"},"datePublished":"2026-05-22T19:11:44+00:00","dateModified":"2026-07-14T21:12:09+00:00","description":"Corporations and impact entrepreneurs aiming to build sustainable, high-impact markets that solve pressing environmental and social challenges must design","breadcrumb":{"@id":"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/built-to-hold-venture-design-program\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/business.cornell.edu\/centers\/"},{"@type":"ListItem","position":2,"name":"Center for Sustainable Global Enterprise","item":"https:\/\/business.cornell.edu\/centers\/sge\/"},{"@type":"ListItem","position":3,"name":"Applied research","item":"https:\/\/business.cornell.edu\/centers\/sge\/applied-research\/"},{"@type":"ListItem","position":4,"name":"Built to Hold Venture Design Program"}]},{"@type":"WebSite","@id":"https:\/\/business.cornell.edu\/centers\/#website","url":"https:\/\/business.cornell.edu\/centers\/","name":"Centers & Institutes at Cornell Business","description":"","alternateName":"C&I","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/business.cornell.edu\/centers\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"cornell\/governance\/information":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-22 03:33:07","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"audience","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"leadership_email":[],"_links":{"self":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/pages\/2935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/comments?post=2935"}],"version-history":[{"count":18,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/pages\/2935\/revisions"}],"predecessor-version":[{"id":13200,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/pages\/2935\/revisions\/13200"}],"up":[{"embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/pages\/2273"}],"wp:attachment":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/media?parent=2935"}],"wp:term":[{"taxonomy":"leadership","embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/leadership?post=2935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Contact us<\/h2>\n\n \n If you or your organization are interested in participating in or learning more about the B2H Program or Lab, please contact us.<\/p>\n\n <\/div>\n \n