{"id":2960,"date":"2026-05-22T20:43:02","date_gmt":"2026-05-22T20:43:02","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/?page_id=2960"},"modified":"2026-06-29T17:13:16","modified_gmt":"2026-06-29T17:13:16","slug":"br-microenterprise","status":"publish","type":"page","link":"https:\/\/business.cornell.edu\/centers\/sge\/students\/br-microenterprise\/","title":{"rendered":"Big Red Microenterprise"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><head>\n<\/head><body><h2 class=\"wp-block-heading\" id=\"h-the-johnson-school-s-local-small-business-advisors\">The Johnson School&rsquo;s local small-business advisors<\/h2>\n\n\n\n<p>Big Red Microenterprise (BRM) is an educational experience based out of the Center for Sustainable Global Enterprise at the S.C. Johnson College of Business that spurs microenterprise development by assisting self-employed individuals reach their business goals. Launched in January of 2009, BRM connects promising, local, sustainably-inclined or underserved entrepreneurs with Cornell Johnson MBA students. BRM supports the Center&rsquo;s commitment to supporting the change-makers in Tompkins County and surrounding areas who are building stronger, more vibrant communities and promoting inclusive wealth creation and local economic development.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-we-do\">What we do<\/h3>\n\n\n\n<p>BRM provides free coaching services to promising entrepreneurs, small businesses and local non-profits. Whether you are developing a business plan, navigating challenges or seeking strategic connections, our student advisors are here to help you grow, solve business problems and support your growth. Typical topics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>branding &amp; marketing strategies<\/li>\n\n\n\n<li>operational improvements<\/li>\n\n\n\n<li>pricing analysis<\/li>\n\n\n\n<li>strategic planning<\/li>\n\n\n\n<li>e-commerce and digital marketing<\/li>\n\n\n\n<li>financial modeling &amp; projections<\/li>\n\n\n\n<li>growth strategy or pivoting<\/li>\n<\/ul>\n\n\n\n<p>Read more about student experiences in BRM:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/article\/2025\/07\/women-in-carpentry\/\">Hammerstone: Chiseling Away the Access Gap for Women in Carpentry<\/a><\/li>\n\n\n\n<li><a href=\"\/article\/2025\/03\/bubbles-to-breakthroughs\/\">Bubbles to Breakthroughs: Ithaca Soap Co.&rsquo;s Patent Journey<\/a><\/li>\n\n\n\n<li><a href=\"\/hub\/2023\/10\/23\/baldgoddess-empowering-women-business-beyond\/\">BaldGoddess: Empowering Women in Business and Beyond<\/a><\/li>\n\n\n\n<li><a href=\"\/hub\/2023\/09\/06\/aficapure-where-beauty-meets-nature\/\">AficaPure: Where Beauty Meets Nature<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-working-with-brm-entrepreneur-and-small-business-clients\">Working with BRM: Entrepreneur and small business clients<\/h2>\n\n\n\n<p>Self-employed residents, small business owners and non-profits in or near Tompkins County are eligible to apply!<\/p>\n\n\n\n<p>Preference is given to applicants that meet one or more of the following criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Operates a sustainability-focused business<\/li>\n\n\n\n<li>Identifies as a member of an underserved or underrepresented population<\/li>\n\n\n\n<li>Earns less than your county&rsquo;s median income<\/li>\n\n\n\n<li>Local non-profit whose mission aligns with the Sustainable Development Goals (SDGs)<\/li>\n\n\n\n<li>Business or organization has been operational for at least six months<\/li>\n\n\n\n<li>Limited access to the formal financial system due to poor credit history, lack of credit history, or limited collateral<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benefits-of-participating\">Benefits of participating<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free, personalized business coaching with Cornell MBA or graduate students<\/li>\n\n\n\n<li>Explore solutions and discover practical business strategies that suit your needs<\/li>\n\n\n\n<li>Engage in a collaborative approach that brings fresh perspectives and academic insights<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-timeline\">Timeline<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fall\n<ul class=\"wp-block-list\">\n<li>Submit written application (applications are reviewed on a rolling basis through December)<\/li>\n\n\n\n<li>Schedule time to talk to BRM program director<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Spring\n<ul class=\"wp-block-list\">\n<li>Work with BRM student coaches<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>If you are interested in learning more or prefer a Word or PDF application form, please contact CSGE@cornell.edu.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25\"><a class=\"wp-block-button__link wp-element-button external\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSddDvcl1uIg7dUcPvYjA2GCpYEvKDYO65wAThX_F8eKV9N1pw\/viewform\">CLIENT APPLICATION<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-working-with-brm-students\">Working with BRM: Students<\/h2>\n\n\n\n<p>Big Red Microenterprise is open to first- and second-year MBA students.<\/p>\n\n\n\n<p>There will be information sessions and an application period during the fall semester. Watch Johnson Campus Groups and the Sage Hall digital signage for date and location!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-credit-and-requirements\">Credit and requirements<\/h3>\n\n\n\n<p>Students will receive 0.5 credits in the 2nd half of Fall semester for participating in 4-5 training sessions.<\/p>\n\n\n\n<p>Students will work with their client during the Spring semester and receive 1 credit. Students will need to meet with their client, have check in meetings with the faculty overseeing the program, submit photos and a write up analyzing their work, and participate in a poster session at the end of the semester.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-recent-clients\">Recent clients<\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"2961\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103110_1_800x600.png\" alt=\"Food terments logo\" class=\"wp-image-2961\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103110_1_800x600.png 800w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103110_1_800x600-300x225.png 300w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103110_1_800x600-768x576.png 768w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103110_1_800x600-400x300.png 400w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"2962\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103136_800x600.png\" alt=\"ithaca soap logo\" class=\"wp-image-2962\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103136_800x600.png 800w, 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https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103149_800x600-300x225.png 300w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103149_800x600-768x576.png 768w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103149_800x600-400x300.png 400w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"2964\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103159_800x600.png\" alt=\"metadreams logo\" class=\"wp-image-2964\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103159_800x600.png 800w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103159_800x600-300x225.png 300w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103159_800x600-768x576.png 768w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103159_800x600-400x300.png 400w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"2965\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103210_800x600.png\" alt=\"laughing goat logo\" class=\"wp-image-2965\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103210_800x600.png 800w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103210_800x600-300x225.png 300w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103210_800x600-768x576.png 768w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103210_800x600-400x300.png 400w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"2966\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103219_800x600.png\" alt=\"CAMP EARTH CONNECTION logo\" class=\"wp-image-2966\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103219_800x600.png 800w, 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https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103227_800x600-300x225.png 300w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103227_800x600-768x576.png 768w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103227_800x600-400x300.png 400w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"2968\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103249_800x600.png\" alt=\"mama said logo\" class=\"wp-image-2968\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103249_800x600.png 800w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103249_800x600-300x225.png 300w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103249_800x600-768x576.png 768w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103249_800x600-400x300.png 400w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"2969\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103306_800x600.png\" alt=\"fine spirit logo\" class=\"wp-image-2969\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103306_800x600.png 800w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103306_800x600-300x225.png 300w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103306_800x600-768x576.png 768w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103306_800x600-400x300.png 400w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"2970\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103320_800x600.png\" alt=\"disk truck logo\" class=\"wp-image-2970\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103320_800x600.png 800w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103320_800x600-300x225.png 300w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103320_800x600-768x576.png 768w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103320_800x600-400x300.png 400w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"2971\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103337_800x600.png\" alt=\"store end farm logo\" class=\"wp-image-2971\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103337_800x600.png 800w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103337_800x600-300x225.png 300w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103337_800x600-768x576.png 768w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103337_800x600-400x300.png 400w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"2972\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103350_800x600.png\" alt=\"re use logo\" class=\"wp-image-2972\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103350_800x600.png 800w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103350_800x600-300x225.png 300w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103350_800x600-768x576.png 768w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/05\/screenshot_2025_07_21_103350_800x600-400x300.png 400w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<\/figure>\n\n\n<section class=\"sock-cta global-padding--10x bg--tone\">\n  <div class=\"grid-container\">\n    <div class=\"sock-cta__text text-margin-reset\">\n      \n      <h2>Contact us<\/h2>\n\n              <div class=\"global-spacing--1x intro-text\">\n          <p>Center for Sustainable Global Enterprise<br>\n289 Statler Hall<br>\nCornell University<br>\nIthaca, NY 14853<br>\n607.255.0276<\/p>\n\n        <\/div>\n      \n              <div class=\"global-spacing--3x\">\n          <ul class=\"btn-row\">\n                          <li><a href=\"mailto:CSGE@cornell.edu\" target=\"_self\" class=\"btn\">Email<\/a><\/li>\n                          <li><a 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Johnson College of Business&hellip;<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":2324,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"leadership":[],"class_list":["post-2960","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Big Red Microenterprise - Cornell College of Business<\/title>\n<meta name=\"description\" content=\"The Johnson School\u2019s local small-business advisors Big Red Microenterprise (BRM) is an educational experience based out of the Center for Sustainable\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sge\/students\/br-microenterprise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Red Microenterprise\" \/>\n<meta property=\"og:description\" content=\"The Johnson School\u2019s local small-business advisors Big Red Microenterprise (BRM) is an educational experience based out of the Center for Sustainable\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.cornell.edu\/centers\/sge\/students\/br-microenterprise\/\" \/>\n<meta property=\"og:site_name\" content=\"Centers &amp; 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