{"id":2960,"date":"2026-05-22T20:43:02","date_gmt":"2026-05-22T20:43:02","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/?page_id=2960"},"modified":"2026-08-20T19:14:27","modified_gmt":"2026-08-20T23:14:27","slug":"br-microenterprise","status":"publish","type":"page","link":"https:\/\/business.cornell.edu\/centers\/sge\/students\/br-microenterprise\/","title":{"rendered":"Big Red Microenterprise"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><head>\n<\/head><body><h2 class=\"wp-block-heading\" id=\"h-the-johnson-school-s-local-small-business-advisors\">The Johnson School&rsquo;s local small business advisors<\/h2>\n\n\n\n<p>Big Red Microenterprise (BRM) is an educational experience based out of the Center for Sustainable Global Enterprise at the SC Johnson College of Business that spurs microenterprise development by assisting self-employed individuals reach their business goals. Launched in January of 2009, BRM connects promising, local, sustainably-inclined or underserved entrepreneurs with Cornell Johnson MBA students. BRM supports the Center&rsquo;s commitment to supporting the change-makers in Tompkins County and surrounding areas who are building stronger, more vibrant communities and promoting inclusive wealth creation and local economic development.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-we-do\">What we do<\/h3>\n\n\n\n<p>BRM provides free coaching services to promising entrepreneurs, small businesses and local non-profits. Whether you are developing a business plan, navigating challenges or seeking strategic connections, our student advisors are here to help you grow, solve business problems and support your growth. Typical topics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>branding &amp; marketing strategies<\/li>\n\n\n\n<li>operational improvements<\/li>\n\n\n\n<li>pricing analysis<\/li>\n\n\n\n<li>strategic planning<\/li>\n\n\n\n<li>e-commerce and digital marketing<\/li>\n\n\n\n<li>financial modeling &amp; projections<\/li>\n\n\n\n<li>growth strategy or pivoting<\/li>\n<\/ul>\n\n\n\n<p>Read more about student experiences in BRM:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/article\/2025\/07\/women-in-carpentry\/\">Hammerstone: Chiseling Away the Access Gap for Women in Carpentry<\/a><\/li>\n\n\n\n<li><a href=\"\/article\/2025\/03\/bubbles-to-breakthroughs\/\">Bubbles to Breakthroughs: Ithaca Soap Co.&rsquo;s Patent Journey<\/a><\/li>\n\n\n\n<li><a href=\"\/hub\/2023\/10\/23\/baldgoddess-empowering-women-business-beyond\/\">BaldGoddess: Empowering Women in Business and Beyond<\/a><\/li>\n\n\n\n<li><a href=\"\/hub\/2023\/09\/06\/aficapure-where-beauty-meets-nature\/\">AficaPure: Where Beauty Meets Nature<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-learn-more-about-working-with-brm\">Learn more about working with BRM<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button btn\" href=\"#clients\">Small Business &amp; Entrepreneurs<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button btn\" href=\"#students\">MBA Students<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/FFTeamPhoto.600x400.jpg\" alt=\"Adit Desai, Beto Dur&oacute;n, Dave Dougherty, and Carly Dougherty of Food and Ferment pose in front of a purple warehouse door.\" class=\"wp-image-15789\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/FFTeamPhoto.600x400.jpg 600w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/FFTeamPhoto.600x400-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"clients\">For small business clients &amp; entrepreneurs<\/h2>\n\n\n\n<p>Self-employed residents, small business owners and non-profits in or near Tompkins County are eligible to apply!<\/p>\n\n\n\n<p>Preference is given to applicants that meet one or more of the following criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Operates a sustainability-focused business<\/li>\n\n\n\n<li>Identifies as a member of an underserved or underrepresented population<\/li>\n\n\n\n<li>Earns less than your county&rsquo;s median income<\/li>\n\n\n\n<li>Local non-profit whose mission aligns with the Sustainable Development Goals (SDGs)<\/li>\n\n\n\n<li>Business or organization has been operational for at least six months<\/li>\n\n\n\n<li>Limited access to the formal financial system due to poor credit history, lack of credit history, or limited collateral<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benefits-of-participating\">Benefits of participating<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free, personalized business coaching with Cornell MBA or graduate students<\/li>\n\n\n\n<li>Explore solutions and discover practical business strategies that suit your needs<\/li>\n\n\n\n<li>Engage in a collaborative approach that brings fresh perspectives and academic insights<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-timeline\">Timeline<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fall\n<ul class=\"wp-block-list\">\n<li>Submit written application (applications are reviewed on a rolling basis through December)<\/li>\n\n\n\n<li>Schedule time to talk to BRM program director<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Spring\n<ul class=\"wp-block-list\">\n<li>Work with BRM student coaches<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<section class=\"sock-cta global-padding--10x bg--tone\">\n  <div class=\"grid-container\">\n    <div class=\"sock-cta__text text-margin-reset\">\n      \n      <h2>Interested in learning more?<\/h2>\n\n              <div class=\"global-spacing--1x intro-text\">\n          \n<p>Prefer an MS Word or a PDF application? Please contact <a href=\"mailto:CSGE@cornell.edu\" target=\"_blank\">CSGE@cornell.edu<\/a><\/p>\n\n\n        <\/div>\n      \n              <div class=\"global-spacing--3x\">\n          <ul class=\"btn-row\">\n                          <li><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSddDvcl1uIg7dUcPvYjA2GCpYEvKDYO65wAThX_F8eKV9N1pw\/viewform\" target=\"_blank\" class=\"btn external external\">Client application<\/a><\/li>\n                      <\/ul>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"students\">For MBA students<\/h2>\n\n\n\n<p>Big Red Microenterprise is open to first- and second-year MBA students.<\/p>\n\n\n\n<p>There will be information sessions and an application period during the fall semester. Watch Johnson Campus Groups and the Sage Hall digital signage for date and location!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-credit-and-requirements\">Credit and requirements<\/h3>\n\n\n\n<p>Students will receive 0.5 credits in the 2nd half of Fall semester for participating in 4-5 training sessions.<\/p>\n\n\n\n<p>Students will work with their client during the Spring semester and receive 1 credit. Students will need to meet with their client, have check in meetings with the faculty overseeing the program, submit photos and a write up analyzing their work, and participate in a poster session at the end of the semester.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"543\" height=\"397\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/BRM-Vias-Cookies-Barrington-and-Jason-2.png\" alt=\"BRM team members pose with Olivia Carpenter of Via's Cookies.\" class=\"wp-image-15790\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/BRM-Vias-Cookies-Barrington-and-Jason-2.png 543w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/BRM-Vias-Cookies-Barrington-and-Jason-2-300x219.png 300w\" sizes=\"auto, (max-width: 543px) 100vw, 543px\"><\/figure>\n\n\n<section class=\"sock-cta global-padding--10x bg--tone\">\n  <div class=\"grid-container\">\n    <div class=\"sock-cta__text text-margin-reset\">\n      \n      <h2>Student information<\/h2>\n\n              <div class=\"global-spacing--1x intro-text\">\n          <p>If you have questions or want to receive information when applications are open, please contact us.<\/p>\n\n        <\/div>\n      \n              <div class=\"global-spacing--3x\">\n          <ul class=\"btn-row\">\n                          <li><a href=\"mailto:CSGE@cornell.edu.\" target=\"_self\" class=\"btn\">Contact CSGE<\/a><\/li>\n                      <\/ul>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"section-heading--wrap max-across--three span--red background--white bg--clear\">\n  \n      <div class=\"section-heading__intro\">\n      <div class=\"wysiwyg\">\n        <h3>Recent clients<\/h3>\n\n      <\/div>\n    <\/div>\n  \n  <div class=\"section-heading__content\">\n    <section class=\"list-column-component column-set text-margin-reset stats-section\">\n      <div class=\"grid-container\">\n        <div class=\"grid-x grid-margin-x\">\n                                                <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Food and Ferments<\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Ithaca Soap<\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Via&rsquo;s Cookies<\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Metadreams<\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Laughing Goat Fiber Farm<\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Camp Earth Connection<\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Sunny Days of Ithaca<\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Mama Said Hand Pies<\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Fine Spirit Yoga<\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Dish Truck<\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>Stone Bend Farm<\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                                                            <div class=\"cell small-auto\">\n                <article>\n                  \n                                      <h3>ReUse<\/h3>\n                  \n                  \n                                  <\/article>\n              <\/div>\n                              <\/div>\n      <\/div>\n    <\/section>\n  <\/div>\n\n  <\/section>\n\n\n\n\n<section class=\"sock-cta global-padding--10x bg--tone\">\n  <div class=\"grid-container\">\n    <div class=\"sock-cta__text text-margin-reset\">\n      \n      <h2>Contact us<\/h2>\n\n              <div class=\"global-spacing--1x intro-text\">\n          <p>Center for Sustainable Global Enterprise<br>\n289 Statler Hall<br>\nCornell University<br>\nIthaca, NY 14853<br>\n607.255.0276<\/p>\n\n        <\/div>\n      \n              <div class=\"global-spacing--3x\">\n          <ul class=\"btn-row\">\n                          <li><a href=\"mailto:CSGE@cornell.edu\" target=\"_self\" class=\"btn\">Email<\/a><\/li>\n                          <li><a href=\"https:\/\/www.linkedin.com\/company\/cornell-center-for-sustainable-global-enterprise\" target=\"_blank\" class=\"btn external external\">LinkedIn<\/a><\/li>\n                      <\/ul>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/section>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>The Johnson School&#8217;s local small business advisors Big Red Microenterprise (BRM) is an educational experience based out of the Center for Sustainable Global Enterprise at the SC Johnson College of&hellip;<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":2324,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"leadership":[],"class_list":["post-2960","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Big Red Microenterprise - Cornell College of Business<\/title>\n<meta name=\"description\" content=\"The Johnson School&#039;s local small business advisors Big Red Microenterprise (BRM) is an educational experience based out of the Center for Sustainable\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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