{"id":14098,"date":"2026-07-30T13:46:22","date_gmt":"2026-07-30T17:46:22","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/?p=14098"},"modified":"2026-07-30T13:53:22","modified_gmt":"2026-07-30T17:53:22","slug":"hospitality-leader-gains-gen-z-insights-while-sharing-lessons-learned","status":"publish","type":"post","link":"https:\/\/business.cornell.edu\/centers\/2026\/07\/30\/hospitality-leader-gains-gen-z-insights-while-sharing-lessons-learned\/","title":{"rendered":"Hospitality leader gains Gen Z insights while sharing lessons learned"},"content":{"rendered":"\n\n<\/head>

By Sandi Mulconry<\/em><\/p>\n\n\n\n

Alumni, entrepreneurs and other industry leaders engage with the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship<\/a> in myriad ways. They mentor students, judge competitions and serve as guest speakers and Entrepreneurs in Residence — all to help student entrepreneurs realize their dreams.<\/p>\n\n\n\n

Often, alumni engagement and industry engagement are one and the same.<\/p>\n\n\n\n

\"Kim<\/figure>\n\n\n\n

Take Kim Hehir ’94, co-founder and president of Brutus Broth<\/a>, a family-run boutique pet nutrition company that went from her sister’s kitchen in 2018 to 20,000 stores in less than eight years. Hehir, named to Forbes’ 50 Over 50 list and Inc. magazine’s Female Founders 500, has been an Entrepreneur in Residence<\/a> since 2025.<\/p>\n\n\n\n

Mentoring is especially important to Hehir, who, as a first-generation student at Cornell, had no mentors in the industry. “I started at the bottom and made my own way,” she says.<\/p>\n\n\n\n

She finds mentoring to be both rewarding and a creative outlet.<\/p>\n\n\n\n

“It’s fun to meet with students and vet their ideas,” she says. “I’ve gleaned things from my CPG (consumer packaged goods) experience, starting a business and in the corporate world that come only from experience. If you’re a student and somebody gives you a tip or trick or encourages you to view things from a different perspective, it can really shorten your launch path.”<\/p>\n\n\n\n

The process works in reverse, too, benefiting industry, she says. As Hehir brings her expertise to students, they bring insights on messaging and trends. And when industry leaders engage with the Pillsbury Institute, they strengthen ties to one another.<\/p>\n\n\n\n

Hehir, who launched Brutus Broth with her sister in 2018, is often asked how she grew her company so quickly — it landed at No. 373 on Inc.’s “Inc. 5000” list of the fastest-growing private companies in 2023. “A big part of it,” she says, “was doing our homework, using our network and following up — basics that a lot of people skip.”<\/p>\n\n\n\n

She advises students on the value of emotional intelligence, a set of qualities and skills popularly known as “EQ”: “As AI becomes more ubiquitous, everyone will have the same starting knowledge, but everyone won’t have the same network and relationships. People work with people they like. They give opportunities to those who follow up, those who are proactive. So it’s more EQ than IQ that will make you successful in the long term.<\/p>\n\n\n\n

“AI is great for routine administrative work,” she says, “but you need someone with a strategic and creative mind to validate and use what AI produces and to make the decisions. In the next generation, EQ will trump IQ.<\/p>\n\n\n\n

“And when you look at EQ versus IQ, Hotelies probably have the highest EQ at Cornell. But I’m biased,” she says with a laugh.<\/p>\n\n\n\n

\"Leland<\/figure>\n\n\n\n

As an Entrepreneur in Residence, Hehir has also been a judge for the Hospitality Hackathon, the Pitch Deck Competition and the Hospitality Business Plan Competition.<\/p>\n\n\n\n

“The Pillsbury Institute brings in people from all kinds of disciplines — people who know the newest and greatest things happening in the industry — and facilitates one-on-one interactions with students,” she says. “That’s what makes the difference.”<\/p>\n\n\n\n

‘A wild ride’<\/h2>\n\n\n\n

Hehir’s diverse background spans strategy, marketing, finance and nonprofits.<\/p>\n\n\n\n

\"
Kim promoting Brutus Broth at the Global Pet Expo.<\/figcaption><\/figure>\n\n\n\n

Before launching Brutus Broth, she was vice president of strategic planning at The Leading Hotels of the World; a senior investment analyst at Shaffer & Co.; global director of marketing and corporate communications for Sonnenblick-Goldman; and director of strategic marketing for HVS International.<\/p>\n\n\n\n

“I never in a million years thought I’d be in the pet food industry,” she says.<\/p>\n\n\n\n

Once her sister thought to sell the bone broth she had developed for her rescue dog, Brutus, Hehir did the research. They found there was a great white space in the industry for an artisanal product that was scalable.<\/p>\n\n\n\n

“Doing a beta test was vital to our success,” she says. “If we had just launched as is, we would have fallen flat on our face.”<\/p>\n\n\n\n

Acting on what they had learned, the sisters tweaked their business and strategy. “When we launched … we went after grocery en masse, which is very different from how most pet companies launch,” Hehir says. “Most target neighborhood pet stores and farmers markets and small ‘boutiquey’ types of outlets. We wanted to be in grocery from Day 1 because we saw innovation happening in that channel.”<\/p>\n\n\n\n

They did it by finding a new niche.<\/p>\n\n\n\n

“We created the category for dog food toppers, and we grew really fast,” she says. “And we recently launched two product lines for cats. So it’s been a wild ride, to say the least.”<\/p>\n\n\n\n

Giving back<\/h2>\n\n\n\n

Brutus Broth’s mission is to nourish pets while giving back to the community. The company has supported over 200 organizations nationwide and has platforms devoted to sustainability, philanthropy and mentoring. “All of these were family values and important to us,” Hehir says. “We knew we could bring them into a business setting and make a difference.”<\/p>\n\n\n\n

At her alma mater, Hehir is a member of the President’s Council on Cornell Women<\/a> and its Mentoring Committee; the Cornell Hotel Society<\/a> (she served as president of the New York City chapter from 2004 to 2006); and the Cornell Alumni Admissions Ambassador Network<\/a>.<\/p>\n\n\n\n

\"Kim
Kim visits campus to mentor students and chat about family business.<\/figcaption><\/figure>\n\n\n\n

She and her husband, Sean Hehir ’96, managing partner, president and CEO at Trinity Investments, have funded an endowment at the Cornell Peter and Stephanie Nolan School of Hotel Administration<\/a> to support internships. “As first-generation students,” she says, “neither of us had parents in the industry, so we know how valuable that network is.<\/p>\n\n\n\n

“I believe if you have the ability to help somebody, you should. And I’m happy to do that.”<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

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