{"id":6741,"date":"2018-09-01T04:00:00","date_gmt":"2018-09-01T04:00:00","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/"},"modified":"2026-07-14T18:15:48","modified_gmt":"2026-07-14T18:15:48","slug":"lourdes-casanova-1","status":"publish","type":"post","link":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/","title":{"rendered":"Lourdes Casanova"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/hili_Lourdes-Cassanova.320.jpeg\" alt=\"\" class=\"wp-image-6442\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/hili_Lourdes-Cassanova.320.jpeg 320w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/hili_Lourdes-Cassanova.320-300x300.jpeg 300w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/hili_Lourdes-Cassanova.320-150x150.jpeg 150w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/figure>\n\n\n\n<p>Lourdes Casanova, a Senior Lecturer and Academic Director of the Emerging Markets Institute at the Johnson School of Business at Cornell University, formerly at INSEAD, specializes in international business with a focus on emerging markets multinationals. Appointed in 2014 and in 2015 as one of the 50 most influential Iberoamerican intellectuals by Esglobal. She is also a Faculty Fellow at the Atkinson Center for a Sustainable Future. A Fulbright Scholar with a Masters degree from the University of Southern California and a PhD from the University of Barcelona. Visiting professor at Haas School of Business at the University of California at Berkeley, Judge Business School at University of Cambridge and at the Latin American Centre at the University of Oxford, University of Zurich, and Universidad Aut\u00f3noma de Barcelona and consultant of the Inter-American Development Bank. Taught, directed executive programs at INSEAD for senior managers from multinationals including Telef\u00f3nica, BBVA and Cemex and the Brazilian Confederation of Industries.<\/p>\n\n\n\n<p>She is a co-author with Julian Kassum of: The Political Economy of an Emerging Global Power: In Search of the Brazil Dream, Palgrave Macmillan 2014, author of \u2018Global Latinas: Latin America\u2019s emerging multinationals\u2019 Palgrave Macmillan 2009, coauthor of Innovalatino, Fostering Innovation in Latin America, Ariel 2011 and articles in journals including Beijing Business Review, International Journal of Human Resource Management, Business and Politics and Foreign Affairs Latinoam\u00e9rica.<\/p>\n\n\n\n<p>Lourdes Casanova is a member of Latin America Global Agenda Council and the Competitiveness in Latin America task force of the World Economic Forum, Advisory Committee European Union\/Brazil, World Investment Network at UNCTAD, the B20 Task Force on ICT and Innovation in Los Cabos, responsible at INSEAD of Goldman Sachs 10,000 women initiative and co-leading InnovaLatino on Innovation in Latin America. She is also a board member of the Boyce Tompson Institute, the start-up Documenta, founding Board Member of the Societ\u00e9 des Amis du Chateau de Fontainebleau and member of the Advisory Council of the Tompkins Public Library.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lourdes Casanova, a Senior Lecturer and Academic Director of the Emerging Markets Institute at the Johnson School of Business at Cornell University, formerly at INSEAD, specializes in international business with&hellip;<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[172],"tags":[198],"ppma_author":[],"class_list":["post-6741","post","type-post","status-publish","format-standard","hentry","category-events-speakers","tag-speaker-biographies","organizational_unit-canizares-center-for-emerging-markets","organizational_unit-centers-institutes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lourdes Casanova - Cornell Business Centers &amp; Institutes<\/title>\n<meta name=\"description\" content=\"Lourdes Casanova, a Senior Lecturer and Academic Director of the Emerging Markets Institute at the Johnson School of Business at Cornell University,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lourdes Casanova - Cornell Business\" \/>\n<meta property=\"og:description\" content=\"Lourdes Casanova, a Senior Lecturer and Academic Director of the Emerging Markets Institute at the Johnson School of Business at Cornell University,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Centers &amp; Institutes\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-01T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T18:15:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/hili_Lourdes-Cassanova.320.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Cherry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Cherry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/lourdes-casanova-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/lourdes-casanova-1\\\/\"},\"author\":{\"name\":\"Rachel Cherry\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#\\\/schema\\\/person\\\/483887a306c16ef5516d1fbccd06df98\"},\"headline\":\"Lourdes Casanova\",\"datePublished\":\"2018-09-01T04:00:00+00:00\",\"dateModified\":\"2026-07-14T18:15:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/lourdes-casanova-1\\\/\"},\"wordCount\":322,\"image\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/lourdes-casanova-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/06\\\/hili_Lourdes-Cassanova.320.jpeg\",\"keywords\":[\"Speaker Biographies\"],\"articleSection\":[\"Events &amp; Speakers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/lourdes-casanova-1\\\/\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/lourdes-casanova-1\\\/\",\"name\":\"Lourdes Casanova - Cornell Business Centers &amp; Institutes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/lourdes-casanova-1\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/lourdes-casanova-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/06\\\/hili_Lourdes-Cassanova.320.jpeg\",\"datePublished\":\"2018-09-01T04:00:00+00:00\",\"dateModified\":\"2026-07-14T18:15:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#\\\/schema\\\/person\\\/483887a306c16ef5516d1fbccd06df98\"},\"description\":\"Lourdes Casanova, a Senior Lecturer and Academic Director of the Emerging Markets Institute at the Johnson School of Business at Cornell University,\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/lourdes-casanova-1\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/lourdes-casanova-1\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/lourdes-casanova-1\\\/#primaryimage\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/06\\\/hili_Lourdes-Cassanova.320.jpeg\",\"contentUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/06\\\/hili_Lourdes-Cassanova.320.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/lourdes-casanova-1\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lourdes Casanova\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\",\"name\":\"Centers & Institutes at Cornell Business\",\"description\":\"Cornell SC Johnson College of Business\",\"alternateName\":\"C&I\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#\\\/schema\\\/person\\\/483887a306c16ef5516d1fbccd06df98\",\"name\":\"Rachel Cherry\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lourdes Casanova - Cornell Business Centers &amp; Institutes","description":"Lourdes Casanova, a Senior Lecturer and Academic Director of the Emerging Markets Institute at the Johnson School of Business at Cornell University,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/","og_locale":"en_US","og_type":"article","og_title":"Lourdes Casanova - Cornell Business","og_description":"Lourdes Casanova, a Senior Lecturer and Academic Director of the Emerging Markets Institute at the Johnson School of Business at Cornell University,","og_url":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/","og_site_name":"Centers &amp; Institutes","article_published_time":"2018-09-01T04:00:00+00:00","article_modified_time":"2026-07-14T18:15:48+00:00","og_image":[{"width":320,"height":320,"url":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/hili_Lourdes-Cassanova.320.jpeg","type":"image\/jpeg"}],"author":"Rachel Cherry","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rachel Cherry","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/#article","isPartOf":{"@id":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/"},"author":{"name":"Rachel Cherry","@id":"https:\/\/business.cornell.edu\/centers\/#\/schema\/person\/483887a306c16ef5516d1fbccd06df98"},"headline":"Lourdes Casanova","datePublished":"2018-09-01T04:00:00+00:00","dateModified":"2026-07-14T18:15:48+00:00","mainEntityOfPage":{"@id":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/"},"wordCount":322,"image":{"@id":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/#primaryimage"},"thumbnailUrl":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/hili_Lourdes-Cassanova.320.jpeg","keywords":["Speaker Biographies"],"articleSection":["Events &amp; Speakers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/","url":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/","name":"Lourdes Casanova - Cornell Business Centers &amp; Institutes","isPartOf":{"@id":"https:\/\/business.cornell.edu\/centers\/#website"},"primaryImageOfPage":{"@id":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/#primaryimage"},"image":{"@id":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/#primaryimage"},"thumbnailUrl":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/hili_Lourdes-Cassanova.320.jpeg","datePublished":"2018-09-01T04:00:00+00:00","dateModified":"2026-07-14T18:15:48+00:00","author":{"@id":"https:\/\/business.cornell.edu\/centers\/#\/schema\/person\/483887a306c16ef5516d1fbccd06df98"},"description":"Lourdes Casanova, a Senior Lecturer and Academic Director of the Emerging Markets Institute at the Johnson School of Business at Cornell University,","breadcrumb":{"@id":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/#primaryimage","url":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/hili_Lourdes-Cassanova.320.jpeg","contentUrl":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/hili_Lourdes-Cassanova.320.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/lourdes-casanova-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/business.cornell.edu\/centers\/"},{"@type":"ListItem","position":2,"name":"Lourdes Casanova"}]},{"@type":"WebSite","@id":"https:\/\/business.cornell.edu\/centers\/#website","url":"https:\/\/business.cornell.edu\/centers\/","name":"Centers & Institutes at Cornell Business","description":"Cornell SC Johnson College of Business","alternateName":"C&I","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/business.cornell.edu\/centers\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/business.cornell.edu\/centers\/#\/schema\/person\/483887a306c16ef5516d1fbccd06df98","name":"Rachel Cherry"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-08-17 09:14:42","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"authors":[{"term_id":11,"user_id":33,"is_guest":0,"slug":"rc827","display_name":"Rachel Cherry","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/291dad291c2985a6fc76cb92e0239bbbc34eece546f5b984ef6c12566f40598a?s=96&d=mm&r=g","author_category":"","exclude_author":"","first_name":"Rachel","last_name":"Cherry","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/posts\/6741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/comments?post=6741"}],"version-history":[{"count":4,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/posts\/6741\/revisions"}],"predecessor-version":[{"id":11596,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/posts\/6741\/revisions\/11596"}],"wp:attachment":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/media?parent=6741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/categories?post=6741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/tags?post=6741"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/ppma_author?post=6741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}