{"id":6768,"date":"2018-09-01T04:00:00","date_gmt":"2018-09-01T04:00:00","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/emerging-markets-institute-conference-alejandro-camino\/"},"modified":"2026-07-14T18:15:54","modified_gmt":"2026-07-14T18:15:54","slug":"emerging-markets-institute-conference-alejandro-camino","status":"publish","type":"post","link":"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/emerging-markets-institute-conference-alejandro-camino\/","title":{"rendered":"ALEJANDRO CAMINO"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Alejandro-Camino-1.jpg\" alt=\"ALEJANDRO CAMINO\" class=\"wp-image-6769\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Alejandro-Camino-1.jpg 200w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Alejandro-Camino-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n\n\n\n<p>Alejandro Camino is the Chief Marketing Officer at Softtek. Alex joined Softtek in 1995, holding sales and consultancy roles prior to his move into marketing, including Director for the e-Business unit and later as Corporate Director of Technology. Camino has led the global marketing and communications efforts for Softtek since 2006, and today serves as the company\u2019s CMO. In this role, Alex oversees the global management of digital marketing, media and analyst relations, employee communications and demand and lead generation to build the Softtek brand.<\/p>\n\n\n\n<p>Under Alex\u2019s leadership, his team has contributed to making Softtek one of Latin America\u2019s most successful IT brands, bringing the nearshore industry to global prominence in the process. Among its recognitions from industry analysts, the company has been included in Gartner&#39;s Magic Quadrant for SAP Application Management Services, Worldwide (2013, 2014, 2015) and was the only non-Indian vendor included in Gartner\u2019s Magic Quadrant for Offshore Application Services in 2006 &#038; 2007.<\/p>\n\n\n\n<p>He was responsible for organizing Softtek\u2019s first-ever Nearshore Summit during his first year as head of Marketing, which has since evolved to become the company\u2019s most important annual client event, attracting customers and business partners from the Americas and Europe.<\/p>\n\n\n\n<p>Alex is a frequent speaker at global and regional events promoting nearshore and business technology. He has authored several publications around the topics of outsourcing, customer experience in the digital era, total cost of engagement and enterprise agility, which have contributed to positioning nearshore and Latin America as a viable hub for Information Technology. He is a former member of the advisory boards at Sourcing Industry Group and the LatAm Alliance and currently serves on the Softtek Executive Committee.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alejandro Camino is the Chief Marketing Officer at Softtek. Alex joined Softtek in 1995, holding sales and consultancy roles prior to his move into marketing, including Director for the e-Business&hellip;<\/p>\n","protected":false},"author":33,"featured_media":6769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[172],"tags":[198],"ppma_author":[11],"class_list":["post-6768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-speakers","tag-speaker-biographies","organizational_unit-canizares-center-for-emerging-markets","organizational_unit-centers-institutes","author-rc827"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ALEJANDRO CAMINO - Cornell Business Centers &amp; Institutes<\/title>\n<meta name=\"description\" content=\"Alejandro Camino is the Chief Marketing Officer at Softtek. Alex joined Softtek in 1995, holding sales and consultancy roles prior to his move into\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/emerging-markets-institute-conference-alejandro-camino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALEJANDRO CAMINO - Cornell Business\" \/>\n<meta property=\"og:description\" content=\"Alejandro Camino is the Chief Marketing Officer at Softtek. Alex joined Softtek in 1995, holding sales and consultancy roles prior to his move into\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.cornell.edu\/centers\/2018\/09\/01\/emerging-markets-institute-conference-alejandro-camino\/\" \/>\n<meta property=\"og:site_name\" content=\"Centers &amp; Institutes\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-01T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T18:15:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Alejandro-Camino-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Cherry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Cherry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/emerging-markets-institute-conference-alejandro-camino\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/emerging-markets-institute-conference-alejandro-camino\\\/\"},\"author\":{\"name\":\"Rachel Cherry\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#\\\/schema\\\/person\\\/483887a306c16ef5516d1fbccd06df98\"},\"headline\":\"ALEJANDRO CAMINO\",\"datePublished\":\"2018-09-01T04:00:00+00:00\",\"dateModified\":\"2026-07-14T18:15:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/emerging-markets-institute-conference-alejandro-camino\\\/\"},\"wordCount\":276,\"image\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/emerging-markets-institute-conference-alejandro-camino\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/06\\\/Alejandro-Camino-1.jpg\",\"keywords\":[\"Speaker Biographies\"],\"articleSection\":[\"Events &amp; Speakers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/emerging-markets-institute-conference-alejandro-camino\\\/\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/emerging-markets-institute-conference-alejandro-camino\\\/\",\"name\":\"ALEJANDRO CAMINO - Cornell Business Centers &amp; Institutes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/emerging-markets-institute-conference-alejandro-camino\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2018\\\/09\\\/01\\\/emerging-markets-institute-conference-alejandro-camino\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/06\\\/Alejandro-Camino-1.jpg\",\"datePublished\":\"2018-09-01T04:00:00+00:00\",\"dateModified\":\"2026-07-14T18:15:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#\\\/schema\\\/person\\\/483887a306c16ef5516d1fbccd06df98\"},\"description\":\"Alejandro Camino is the Chief Marketing Officer at Softtek. 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