{"id":7180,"date":"2017-02-01T05:00:00","date_gmt":"2017-02-01T05:00:00","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/2017\/02\/01\/startup-snapshot-red-white-and-views\/"},"modified":"2026-07-14T18:16:30","modified_gmt":"2026-07-14T18:16:30","slug":"startup-snapshot-red-white-and-views","status":"publish","type":"post","link":"https:\/\/business.cornell.edu\/centers\/2017\/02\/01\/startup-snapshot-red-white-and-views\/","title":{"rendered":"Startup Snapshot: Red, White, and Views"},"content":{"rendered":"\n<p>Christian M. Miller, MBA \u201985: Full Glass Research, WineOpinions.com<\/p>\n\n\n\n<p>by Dick Anderson<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/red-white-views-320x.jpg\" alt=\"Startup Snapshot: Red, White, and Views \" class=\"wp-image-7181\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/red-white-views-320x.jpg 320w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/red-white-views-320x-300x300.jpg 300w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/red-white-views-320x-150x150.jpg 150w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/figure>\n\n\n\n<p>Christian Miller has the heart of a sommelier and the soul of an entrepreneur. After a couple years as an operations analyst at Merrill Lynch in the 1980s, \u201cI impulsively jumped into the wine industry, first as a wine steward at Windows on the World, then in retail sales,\u201d he says. On a trip to California, he met with some of the wineries with whom he had done business. \u201cWe\u2019re getting the sales and winemaking part down,\u201d they told him, \u201cbut we need help with finance and marketing.\u201d<\/p>\n\n\n\n<p>Seizing the opportunity to turn his passion into a career, Miller chose Cornell for his MBA studies in part because of its proximity to wine country: \u201cI was able to continue learning about wine and work with some of the local producers,\u201d he says. Three decades later, as the proprietor of Full Glass Research, Miller consults with investors, wineries, vineyards, food companies, farms, and other clients on everything from economic impact studies to supply analysis.<\/p>\n\n\n\n<p>Miller chose Cornell for his MBA studies in part because of its proximity to wine country.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"259\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Christian-Miller-2-320.jpg\" alt=\"christian miller\" class=\"wp-image-7182\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Christian-Miller-2-320.jpg 320w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Christian-Miller-2-320-300x243.jpg 300w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/figure>\n\n\n\n<p>Sustainability is a key concern, too. One recent Full Glass Research study focused on the role of sustainable viticulture and winemaking in the Pacific Northwest, involving 152 wineries and vineyards and 286 wine-trade professionals. More than 85 percent of winemakers surveyed found environmentally friendly practices \u201cconsistent with my personal philosophy.\u201d<\/p>\n\n\n\n<p>The firm, based in Berkeley, Calif., also provides analytics for WineOpinions.com, the influential website co-founded by Miller in 2005. WineOpinions taps into the palates of 14,000 high-frequency wine consumers and a panel of over 4,700 industry professionals to provide consumer and trade analysis.<\/p>\n\n\n\n<p>With a full-time staff of three, Full Glass Research is branching out into other categories, including high-end cheese, cider, craft beer, and chocolate. Like the wine industry, \u201cThese categories share issues of fragmentation, a long tail of suppliers, a critical mass of highly involved consumers, and complex distribution channels,\u201d Miller says.<\/p>\n\n\n\n<p>Whether his work has taken him to Spain, France, Chile, or to wineries nationwide, \u201cThe people are mostly generous, interesting, and fun to be around,\u201d he adds, even when they\u2019re struggling with production or sales issues. \u201cIt\u2019s far from the most lucrative or profitable industry, but it has a great culture and perks.\u201d<\/p>\n\n\n\n<p><em>Vineyard photo credit: iStock by Getty Images<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christian M. Miller, MBA \u201985: Full Glass Research, WineOpinions.com by Dick Anderson Christian Miller has the heart of a sommelier and the soul of an entrepreneur. After a couple years&hellip;<\/p>\n","protected":false},"author":33,"featured_media":7181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[171],"tags":[196,201],"ppma_author":[],"class_list":["post-7180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-profiles","tag-archived","tag-eii-cornell-startups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Startup Snapshot: Red, White, and Views - Cornell Business Centers &amp; Institutes<\/title>\n<meta name=\"description\" content=\"Christian M. 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