{"id":7860,"date":"2015-07-01T04:00:00","date_gmt":"2015-07-01T04:00:00","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/2015\/07\/01\/charles-j-jarvie-58-mba-59\/"},"modified":"2026-07-14T18:17:21","modified_gmt":"2026-07-14T18:17:21","slug":"charles-j-jarvie-58-mba-59","status":"publish","type":"post","link":"https:\/\/business.cornell.edu\/centers\/2015\/07\/01\/charles-j-jarvie-58-mba-59\/","title":{"rendered":"Charles J. Jarvie, \u201958, MBA \u201959"},"content":{"rendered":"\n

Samuel C. Johnson Distinguished Service Award Recipient<\/h3>\n\n\n\n
<\/figure>\n\n\n\n

A marketing veteran with more than 50 years of experience in executive management and marketing for such giants as Dr. Pepper and Procter & Gamble, Chuck Jarvie \u201958, MBA \u201959, has devoted his considerable expertise and countless hours and energy to Johnson\u2019s growth and development over more than five decades. In recognition of his immeasurable contributions to the school, Jarvie was honored with the Samuel C. Johnson Distinguished Service Award, a lifetime achievement award that recognizes extraordinary alumni for their sustained and exemplary commitment to Johnson and its alumni.<\/p>\n\n\n\n

Jarvie, who is chairman of Equity Appreciation Partners LLC and managing partner of Procter Partners, said he is honored to receive the award and, more specifically, honored to have gone to Cornell. \u201cThe award is for a \u2018lifetime of service,\u2019 but it wasn\u2019t service for me,\u201d said Jarvie. \u201cIt was a labor of love,\u201d says Jarvie.<\/p>\n\n\n\n

That\u2019s a whole lot of love: Jarvie has been giving back to his alma mater in time, expertise, and funding since graduating. That includes being a major participant in capital campaigns, working closely with Johnson deans and Cornell presidents, serving on the Johnson Advisory Council since 1968, and, together with his wife, Janet, creating the Charles and Janet Jarvie Executive Director of Marketing Fund to support hiring a senior marketing professional at Johnson.<\/p>\n\n\n\n

Jarvie, who lives and breathes marketing, likes to joke that he fell into his calling because he was the \u201cworst accounting student Hal Bierman had ever passed.\u201d In a more serious tone, he explains that, during his time at Cornell\u2019s business school (then known as the Graduate School of Business and Public Administration, or B&PA for short), he found not only that he enjoyed marketing and had an aptitude for it, but also that top employers were beginning to recognize the importance of hiring good marketing professionals. \u201cFor me, it was a combination of my natural affinity and what was hot in the marketplace,\u201d he says.<\/p>\n\n\n\n

Jarvie comes from a long line of Cornellians: He notes that his father, an executive dean of the State University of New York, was involved with the School of Industrial and Labor Relations in its early days. His wife and brother-in-law are Cornell graduates, as are the Jarvies\u2019 son and two grandchildren. \u201cThe Cornell roots for me run very deep, and the Johnson roots flow off of that,\u201d he says. \u201cMy career started with my very good experience at the B&PA School, where I met a couple of professors that turned me on; that\u2019s how I found my career, and I\u2019m grateful for that.\u201d<\/p>\n\n\n\n

Jarvie is happy to have put his powerful marketing expertise to work for the school. \u201cOver the years, I have enjoyed growing with the school,\u201d Jarvie says. \u201cI first got involved on the Advisory Council when I was 32 years old. And it\u2019s been fun growing with them.\u201d<\/p>\n\n\n\n

Like many Johnson and Cornell alumni, Jarvie feels a deep gratitude and attachment to his alma mater, believes solidly in its future, and wants to support it in any way he can. \u201cCornell and Johnson are excellent educators, and if you have a connection, it\u2019s a place where you can make a contribution. We all have an obligation to do that,\u201d he says.<\/p>\n\n\n\n

Jarvie believes that Johnson is now at a crucial point in its history. \u201cThe school has been and is collecting an inventory of assets that are geared to 21st-century marketing and education,\u201d he says. Growing its relationships with other Cornell units makes the school even stronger. \u201cWith the juxtaposition of the engineering school and Cornell\u2019s other assets, and Johnson sitting right next to that, you\u2019ve got an unprecedented structure,\u201d Jarvie says. And the addition of Cornell Tech is a game changer: \u201cAll of a sudden, we have something that our competitors don\u2019t, and never will, have.\u201d<\/p>\n\n\n\n

In addition, \u201cI have never felt better about the management of the school than I do today,\u201d says Jarvie. \u201cIf you know me, you know that I don\u2019t say that lightly.\u201d<\/p>\n\n\n\n

<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

Samuel C. Johnson Distinguished Service Award Recipient A marketing veteran with more than 50 years of experience in executive management and marketing for such giants as Dr. Pepper and Procter…<\/p>\n","protected":false},"author":33,"featured_media":7861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_ppma_block_editor_authors":"","_links_to":"","_links_to_target":""},"categories":[171],"tags":[196],"ppma_author":[],"class_list":["post-7860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-profiles","tag-archived"],"acf":[],"yoast_head":"\nCharles J. Jarvie, \u201958, MBA \u201959 - Cornell Business Centers & Institutes<\/title>\n<meta name=\"description\" content=\"Samuel C. 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