{"id":7904,"date":"2015-06-02T04:00:00","date_gmt":"2015-06-02T04:00:00","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/2015\/06\/02\/a-strategic-immersion-beneficial-for-any-career\/"},"modified":"2026-07-14T18:17:23","modified_gmt":"2026-07-14T18:17:23","slug":"a-strategic-immersion-beneficial-for-any-career","status":"publish","type":"post","link":"https:\/\/business.cornell.edu\/centers\/2015\/06\/02\/a-strategic-immersion-beneficial-for-any-career\/","title":{"rendered":"A Strategic Immersion Beneficial for any Career"},"content":{"rendered":"\n\n<\/head>

by Michael Sean Hendrix, MBA ‘13<\/h2>\n\n\n\n
\"Michael<\/figure>\n\n\n\n

My pursuit of tech and startups is deeply rooted in the desire to build businesses that benefit consumers. My pursuit of strategic marketing, when I first arrived at Johnson, was rooted in the same concept. Marketing, at its core, is centered on how companies drive their business through various consumer interactions; it’s how they identify their market and utilize data to improve strategy and tactics.<\/p>\n\n\n\n

Whether you pursue consumer packaged goods, product management, finance, non-profit, entrepreneurship, and more, the Strategic Marketing Immersion<\/a> (SMI) is valuable for anyone looking to be strategic in their approach to accomplish one goal: how do I get my audience (target market) to believe in my product\/service and make a long-term investment?<\/p>\n\n\n\n

Since my first year at Johnson, I have experienced a variety of marketing roles. I completed an internship in consumer packaged goods and spent two years consulting with tech startups. I am currently launching my own music business and working in the desktop 3D printing industry. Looking back, the SMI structured my thinking in how I approach each project or business. For each situation I ask the following questions:<\/p>\n\n\n\n