{"id":8020,"date":"2015-04-09T04:00:00","date_gmt":"2015-04-09T04:00:00","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/2015\/04\/09\/with-an-interview-of-samir-somaiya-bs-90-ms-92-mba-93-chairman-and-managing-director-of-godavari-bio-refineries-limited\/"},"modified":"2026-07-27T21:22:54","modified_gmt":"2026-07-28T01:22:54","slug":"with-an-interview-of-samir-somaiya-bs-90-ms-92-mba-93-chairman-and-managing-director-of-godavari-bio-refineries-limited","status":"publish","type":"post","link":"https:\/\/business.cornell.edu\/centers\/2015\/04\/09\/with-an-interview-of-samir-somaiya-bs-90-ms-92-mba-93-chairman-and-managing-director-of-godavari-bio-refineries-limited\/","title":{"rendered":"Experience Emerging Markets at Johnson: NBA 5760 The International Consulting Practicum With an interview of Samir Somaiya, BS \u201990, MS \u201992, MBA \u201993, Chairman and Managing Director of Godavari Bio-refineries Limited"},"content":{"rendered":"\n

An Indian alumnus shares his thoughts for succeeding in business \u2013 be dynamic, keep innovating and be happy.<\/strong><\/p>\n\n\n\n

\"Experience<\/figure>\n\n\n\n

If you are interested in emerging markets, the International consulting practicum class, is the class for you. This year over nine teams worked in consulting projects all over the world. I worked on Latin America market entry strategies for an Indian international firm. Teams were global; mine was composed of two Johnson students and two students from International Institute of Management-Bangalore. The course ended in a week-long cultural immersion \u201ctrek\u201d to Bangalore, India. We met business leaders from multiple industries including, tech, consumer goods, manufacturing, and non-for-profits. It couldn\u2019t have ended better.<\/p>\n

After returning to school in the spring, I kept reflecting on my experience and decided to test my understanding of India and its international firms. I interviewed Samir Somaiya, B.S.\u201990, M.S. \u201992, MBA \u201893, Chairman and Managing Director of Godavari Bio-refineries, and President of Somaiya group. His insight was clear on the challenges and requirements to succeed in a dynamic environment.<\/p>\n

<\/p>\n\n\n\n

Daniel:\u00a0<\/strong><\/p>\n\n\n\n

When did you decide to work in the bio-chemicals business?<\/p>\n

<\/p>\n\n\n\n

Samir:\u00a0<\/strong><\/p>\n\n\n\n

This was always the plan, to go into the family business.<\/p>\n

<\/p>\n\n\n\n

Daniel:\u00a0<\/strong><\/p>\n\n\n\n

What roles within the business helped you prepare to lead the company?<\/p>\n

<\/p>\n\n\n\n

Samir:\u00a0<\/strong><\/p>\n\n\n\n

Under my father\u2019s guidance, I started in marketing, followed by R&D and strategy answering the questions: what, why, how, what cost.<\/p>\n

<\/p>\n\n\n\n

Daniel:\u00a0<\/strong><\/p>\n\n\n\n

How has the business evolved since you started over 20 years ago?<\/p>\n

<\/p>\n\n\n\n

Samir:<\/strong> We were able to develop and continue to develop new derivative products from bio-mass. Today, most of the original team still works with me.<\/p>\n

<\/p>\n\n\n\n

Daniel:\u00a0<\/strong><\/p>\n\n\n\n

What key industry changes allowed Godavari to be where it is now?<\/p>\n

<\/p>\n\n\n\n

Samir:\u00a0<\/strong><\/p>\n\n\n\n

When I joined, business in India focused in licensing technology from overseas. You would buy the technology and the government will give you a license to make X amount of the product. We were bridging the gap of laboratory and plant operations. Mostly quality control but no creation.<\/p>\n

Then, India changed, and we now can make anything and any quantity.<\/p>\n

<\/p>\n\n\n\n

Daniel:\u00a0<\/strong><\/p>\n\n\n\n

Are operations in India an advantage or disadvantage?<\/p>\n

<\/p>\n\n\n\n

Samir:\u00a0<\/strong><\/p>\n\n\n\n

Advantage: there is significant bio-mass, good technical skilled people and a good domestic market.<\/p>\n

<\/p>\n\n\n\n

Daniel:\u00a0<\/strong><\/p>\n\n\n\n

How are the lines of business decided?<\/p>\n

<\/p>\n\n\n\n

Samir:\u00a0<\/strong><\/p>\n\n\n\n

We know our competency – R&D in derivatives of agri-products, we know our clients pain points and needs. (Additionally,) clients talk to you, we explore existing markets, and what you read and comes out in innovation.<\/p>\n

<\/p>\n\n\n\n

Daniel:\u00a0<\/strong><\/p>\n\n\n\n

How do you determine which markets to go to?<\/p>\n

<\/p>\n\n\n\n

Samir:\u00a0<\/strong><\/p>\n\n\n\n

Talking with existing clients, get reference from customers, exhibitions; reaching out.<\/p>\n

<\/p>\n\n\n\n

Daniel:\u00a0<\/strong><\/p>\n\n\n\n

What are the challenges of doing business from India?<\/p>\n

<\/p>\n\n\n\n

Samir:\u00a0<\/strong><\/p>\n\n\n\n

The government is a challenge. More facilitating would be good. Make it an easier place to do business. Its moving this way but more can be done.<\/p>\n

<\/p>\n\n\n\n

Daniel:\u00a0<\/strong><\/p>\n\n\n\n

Any advice for Johnson students?<\/p>\n

<\/p>\n\n\n\n

Samir:\u00a0<\/strong><\/p>\n\n\n\n

Be happy<\/p>\n

His thoughts aligned well with my class take-away about business in emerging markets. You have to be dynamic, keep innovating without forgetting the little things in life, such as \u201cbeing happy\u201d.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

An Indian alumnus shares his thoughts for succeeding in business \u2013 be dynamic, keep innovating and be happy. 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