{"id":8394,"date":"2014-03-05T05:00:00","date_gmt":"2014-03-05T05:00:00","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/2014\/03\/05\/a-marketer-s-best-kept-secret\/"},"modified":"2026-07-14T18:18:02","modified_gmt":"2026-07-14T18:18:02","slug":"a-marketer-s-best-kept-secret","status":"publish","type":"post","link":"https:\/\/business.cornell.edu\/centers\/2014\/03\/05\/a-marketer-s-best-kept-secret\/","title":{"rendered":"A Marketer\u2019s Best-Kept Secret"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">by Nicole Sim, MBA \u201814<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Sim_Nicole_3143963_nws38-1.jpg\" alt=\"Nicole Sim, MBA \u201814\" class=\"wp-image-8395\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Sim_Nicole_3143963_nws38-1.jpg 600w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Sim_Nicole_3143963_nws38-1-300x300.jpg 300w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Sim_Nicole_3143963_nws38-1-150x150.jpg 150w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Sim_Nicole_3143963_nws38-1-400x400.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>My experiences at Johnson Graduate School of Management will always be unforgettable; in part because of the friendly banter that goes on with my over-achieving, top-performing friends that I absolutely adore. Much of that banter revolves around marketing which is often referred to as \u201cfluff\u201d by my investment banking immersion friends. Peers engaged in the Consulting Program practice case interviews with marketers and ask, \u201cWhat happened to the Mutually Exclusive, Collectively Exhaustive (MECE) buckets?\u201d<\/p>\n\n\n\n<p>Some adjectives I would use to describe classmates pursuing other non-marketing careers would include intelligent, assertive, and strategic. When asked what they think of marketers, you\u2019re likely to receive one of the following: friendly, warm, and personable.<\/p>\n\n\n\n<p>If given a choice, I would change nothing about the Strategic Marketing Immersion. Over the summer, I experienced life as a brand manager and quickly realized it is a demanding job! The constant pressure to drive market share causes countless brand managers to pour through massive amounts of data to find that one insight that could revive the brand. After the \u201cah-ha\u201d moment, it is a series of battles to persuade numerous experts, who don\u2019t hesitate to refute your evidence with some very convincing arguments of their own, that your finding is a goldmine. Then, every marketer\u2019s nightmare happens\u2026 opening Excel to begin the ongoing, tedious task of building financial models and Profit and Loss statements to determine most profitable and feasible options. After this, your grand idea may cease to exist. If the idea progresses, you will learn to expect the unexpected: a competitor launched the same product first, the manufacturing plant can\u2019t support the new material, and Walmart doesn\u2019t want the product!<\/p>\n\n\n\n<p>When things do go well, the sense of achievement is overwhelming. The impact felt by colleagues and general population is immense making all that work absolutely worth it. Brand management involves a balance of hard and soft skills, a mix of creative and analytical skills, and a whole lot of strategic and interpersonal skills. No one really understands that. It took me a three-month internship to catch a glimpse at reality. I\u2019m sure there is a lot more to come. Indeed, the concept of marketing is every marketer\u2019s best-kept secret.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Nicole Sim, MBA \u201814 My experiences at Johnson Graduate School of Management will always be unforgettable; in part because of the friendly banter that goes on with my over-achieving,&hellip;<\/p>\n","protected":false},"author":33,"featured_media":8395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[161],"tags":[199,200,180],"ppma_author":[],"class_list":["post-8394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","tag-graduate-student","tag-immersions","tag-two-year-mba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Marketer\u2019s Best-Kept Secret - Cornell Business Centers &amp; 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