{"id":8782,"date":"2012-12-01T05:00:00","date_gmt":"2012-12-01T05:00:00","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/"},"modified":"2026-07-14T18:18:30","modified_gmt":"2026-07-14T18:18:30","slug":"bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz","status":"publish","type":"post","link":"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/","title":{"rendered":"Bryant Guffey, MBA \u201910 (left) and George K. Lewis Jr., MS \u201908, PhD \u201912, co-founders, ZetrOZ"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><head>\n<\/head><body><p>Wowing skeptics with miniature therapeutics<\/p>\n\n\n\n<p>by Irene Kim<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Startups-Bryant-Guffey-with-inventor-device-hires.jpg\" alt=\"Bryant Guffey, MBA &rsquo;10 (left) and George K. Lewis Jr., MS &rsquo;08, PhD &rsquo;12, co-founders, ZetrOZ\" class=\"wp-image-8783\" srcset=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Startups-Bryant-Guffey-with-inventor-device-hires.jpg 320w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Startups-Bryant-Guffey-with-inventor-device-hires-300x300.jpg 300w, https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Startups-Bryant-Guffey-with-inventor-device-hires-150x150.jpg 150w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\"><\/figure>\n\n\n\n<p>In 2009, Bryant Guffey and George K. Lewis Jr. cofounded <a href=\"http:\/\/www.zetroz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">ZetrOZ<\/a> out of Lewis&rsquo;s garage, based on Lewis&rsquo; inventions in ultrasonic technology. In 2011, after expanding to a 12&rsquo;x12&rsquo; office room and a closet, the team launched its first product into the veterinary rehabilitation market: a pocket-sized ultrasonic device. Quickly adopted by veterinarians and riders in competitive horse-racing, the device even traveled with the U.S. Equestrian team to the 2012 Olympic Summer Games in London. Worn over horses&rsquo; joints and tendons, it produces ultrasonic waves that increase circulation and nutrient transport through tissue. The end effect is reduced inflammation and faster healing of tears, lesions, and fractures.<\/p>\n\n\n\n<p>Now, more than 200 ZetrOZ systems are being used for veterinary rehabilitation, and the company boasts three executives on the management team, three full-time engineers, and a national sales and distribution network.<\/p>\n\n\n\n<p>ZetrOZ products are based on Lewis&rsquo; innovative designs in ultrasonics on a miniature scale. Ironically, it was this very novelty that caused the biggest challenge in the beginning. &ldquo;Few people believed that a couple of young guys starting a company out of school could really build medical devices to rival those of the much larger, established companies,&rdquo; says Guffey.<\/p>\n\n\n\n<p>But ZetrOZ&rsquo;s track record with veterinary applications has attracted serious attention. The company is currently seeking U.S. FDA approval for a human version of the device to treat arthritis and tendonitis, and to speed post-operative recovery. &ldquo;We&rsquo;re now closing our Series-A round of financing to allow us to scale the rehab product line into the human world,&rdquo; says Guffey. ZetrOZ has also been engaged by larger companies to integrate its novel technology into pill-sized ultrasound systems and even a new system to treat deep vein thrombosis.<\/p>\n\n\n\n<p>ZetrOZ has received invaluable help from the Cornell Center for Technology Enterprise and Commercialization, the Cornell athletic department, and from Cornell and Johnson alumni. &ldquo;The Johnson and Cornell alumni are some of the best in the world,&rdquo; says Guffey. &ldquo;I have rarely run into an alumnus, even the busiest, who wouldn&rsquo;t at least take a call or answer an email.&rdquo;<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Wowing skeptics with miniature therapeutics by Irene Kim In 2009, Bryant Guffey and George K. Lewis Jr. cofounded ZetrOZ out of Lewis&rsquo;s garage, based on Lewis&rsquo; inventions in ultrasonic technology.&hellip;<\/p>\n","protected":false},"author":33,"featured_media":8783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[171],"tags":[196,201],"ppma_author":[],"class_list":["post-8782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-profiles","tag-archived","tag-eii-cornell-startups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bryant Guffey, MBA \u201910 (left) and George K. Lewis Jr., MS \u201908, PhD \u201912, co-founders, ZetrOZ - Cornell Business Centers &amp; Institutes<\/title>\n<meta name=\"description\" content=\"Wowing skeptics with miniature therapeutics by Irene Kim In 2009, Bryant Guffey and George K. Lewis Jr. cofounded ZetrOZ out of Lewis\u2019s garage, based on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bryant Guffey, MBA \u201910 (left) and George K. Lewis Jr., MS \u201908, PhD \u201912, co-founders, ZetrOZ - Cornell Business\" \/>\n<meta property=\"og:description\" content=\"Wowing skeptics with miniature therapeutics by Irene Kim In 2009, Bryant Guffey and George K. Lewis Jr. cofounded ZetrOZ out of Lewis\u2019s garage, based on\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/\" \/>\n<meta property=\"og:site_name\" content=\"Centers &amp; Institutes\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-01T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T18:18:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Startups-Bryant-Guffey-with-inventor-device-hires.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Cherry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Cherry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2012\\\/12\\\/01\\\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2012\\\/12\\\/01\\\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\\\/\"},\"author\":{\"name\":\"Rachel Cherry\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#\\\/schema\\\/person\\\/483887a306c16ef5516d1fbccd06df98\"},\"headline\":\"Bryant Guffey, MBA \u201910 (left) and George K. Lewis Jr., MS \u201908, PhD \u201912, co-founders, ZetrOZ\",\"datePublished\":\"2012-12-01T05:00:00+00:00\",\"dateModified\":\"2026-07-14T18:18:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2012\\\/12\\\/01\\\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\\\/\"},\"wordCount\":367,\"image\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2012\\\/12\\\/01\\\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/06\\\/Startups-Bryant-Guffey-with-inventor-device-hires.jpg\",\"keywords\":[\"Archived\",\"EII - Cornell Startups\"],\"articleSection\":[\"Alumni Profiles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2012\\\/12\\\/01\\\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\\\/\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2012\\\/12\\\/01\\\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\\\/\",\"name\":\"Bryant Guffey, MBA \u201910 (left) and George K. Lewis Jr., MS \u201908, PhD \u201912, co-founders, ZetrOZ - Cornell Business Centers &amp; Institutes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2012\\\/12\\\/01\\\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2012\\\/12\\\/01\\\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/06\\\/Startups-Bryant-Guffey-with-inventor-device-hires.jpg\",\"datePublished\":\"2012-12-01T05:00:00+00:00\",\"dateModified\":\"2026-07-14T18:18:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#\\\/schema\\\/person\\\/483887a306c16ef5516d1fbccd06df98\"},\"description\":\"Wowing skeptics with miniature therapeutics by Irene Kim In 2009, Bryant Guffey and George K. Lewis Jr. cofounded ZetrOZ out of Lewis\u2019s garage, based on\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2012\\\/12\\\/01\\\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2012\\\/12\\\/01\\\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2012\\\/12\\\/01\\\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\\\/#primaryimage\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/06\\\/Startups-Bryant-Guffey-with-inventor-device-hires.jpg\",\"contentUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/06\\\/Startups-Bryant-Guffey-with-inventor-device-hires.jpg\",\"width\":320,\"height\":320},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/2012\\\/12\\\/01\\\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bryant Guffey, MBA \u201910 (left) and George K. Lewis Jr., MS \u201908, PhD \u201912, co-founders, ZetrOZ\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\",\"name\":\"Centers & Institutes at Cornell Business\",\"description\":\"Cornell SC Johnson College of Business\",\"alternateName\":\"C&I\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#\\\/schema\\\/person\\\/483887a306c16ef5516d1fbccd06df98\",\"name\":\"Rachel Cherry\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bryant Guffey, MBA \u201910 (left) and George K. Lewis Jr., MS \u201908, PhD \u201912, co-founders, ZetrOZ - Cornell Business Centers &amp; Institutes","description":"Wowing skeptics with miniature therapeutics by Irene Kim In 2009, Bryant Guffey and George K. Lewis Jr. cofounded ZetrOZ out of Lewis\u2019s garage, based on","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/","og_locale":"en_US","og_type":"article","og_title":"Bryant Guffey, MBA \u201910 (left) and George K. Lewis Jr., MS \u201908, PhD \u201912, co-founders, ZetrOZ - Cornell Business","og_description":"Wowing skeptics with miniature therapeutics by Irene Kim In 2009, Bryant Guffey and George K. Lewis Jr. cofounded ZetrOZ out of Lewis\u2019s garage, based on","og_url":"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/","og_site_name":"Centers &amp; Institutes","article_published_time":"2012-12-01T05:00:00+00:00","article_modified_time":"2026-07-14T18:18:30+00:00","og_image":[{"width":320,"height":320,"url":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Startups-Bryant-Guffey-with-inventor-device-hires.jpg","type":"image\/jpeg"}],"author":"Rachel Cherry","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rachel Cherry","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/#article","isPartOf":{"@id":"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/"},"author":{"name":"Rachel Cherry","@id":"https:\/\/business.cornell.edu\/centers\/#\/schema\/person\/483887a306c16ef5516d1fbccd06df98"},"headline":"Bryant Guffey, MBA \u201910 (left) and George K. Lewis Jr., MS \u201908, PhD \u201912, co-founders, ZetrOZ","datePublished":"2012-12-01T05:00:00+00:00","dateModified":"2026-07-14T18:18:30+00:00","mainEntityOfPage":{"@id":"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/"},"wordCount":367,"image":{"@id":"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/#primaryimage"},"thumbnailUrl":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Startups-Bryant-Guffey-with-inventor-device-hires.jpg","keywords":["Archived","EII - Cornell Startups"],"articleSection":["Alumni Profiles"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/","url":"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/","name":"Bryant Guffey, MBA \u201910 (left) and George K. Lewis Jr., MS \u201908, PhD \u201912, co-founders, ZetrOZ - Cornell Business Centers &amp; Institutes","isPartOf":{"@id":"https:\/\/business.cornell.edu\/centers\/#website"},"primaryImageOfPage":{"@id":"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/#primaryimage"},"image":{"@id":"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/#primaryimage"},"thumbnailUrl":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Startups-Bryant-Guffey-with-inventor-device-hires.jpg","datePublished":"2012-12-01T05:00:00+00:00","dateModified":"2026-07-14T18:18:30+00:00","author":{"@id":"https:\/\/business.cornell.edu\/centers\/#\/schema\/person\/483887a306c16ef5516d1fbccd06df98"},"description":"Wowing skeptics with miniature therapeutics by Irene Kim In 2009, Bryant Guffey and George K. Lewis Jr. cofounded ZetrOZ out of Lewis\u2019s garage, based on","breadcrumb":{"@id":"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/#primaryimage","url":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Startups-Bryant-Guffey-with-inventor-device-hires.jpg","contentUrl":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/06\/Startups-Bryant-Guffey-with-inventor-device-hires.jpg","width":320,"height":320},{"@type":"BreadcrumbList","@id":"https:\/\/business.cornell.edu\/centers\/2012\/12\/01\/bryant-guffey-mba-10-left-and-george-k-lewis-jr-ms-08-phd-12-co-founders-zetroz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/business.cornell.edu\/centers\/"},{"@type":"ListItem","position":2,"name":"Bryant Guffey, MBA \u201910 (left) and George K. Lewis Jr., MS \u201908, PhD \u201912, co-founders, ZetrOZ"}]},{"@type":"WebSite","@id":"https:\/\/business.cornell.edu\/centers\/#website","url":"https:\/\/business.cornell.edu\/centers\/","name":"Centers & Institutes at Cornell Business","description":"Cornell SC Johnson College of Business","alternateName":"C&I","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/business.cornell.edu\/centers\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/business.cornell.edu\/centers\/#\/schema\/person\/483887a306c16ef5516d1fbccd06df98","name":"Rachel Cherry"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-09-27 12:50:10","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"authors":[{"term_id":11,"user_id":33,"is_guest":0,"slug":"rc827","display_name":"Rachel Cherry","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/291dad291c2985a6fc76cb92e0239bbbc34eece546f5b984ef6c12566f40598a?s=96&d=mm&r=g","author_category":"","exclude_author":"","first_name":"Rachel","last_name":"Cherry","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/posts\/8782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/comments?post=8782"}],"version-history":[{"count":3,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/posts\/8782\/revisions"}],"predecessor-version":[{"id":13070,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/posts\/8782\/revisions\/13070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/media\/8783"}],"wp:attachment":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/media?parent=8782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/categories?post=8782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/tags?post=8782"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/ppma_author?post=8782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}