{"id":14228,"date":"2019-06-05T07:43:06","date_gmt":"2019-06-05T11:43:06","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/systems-market-assessment\/"},"modified":"2026-08-03T11:47:33","modified_gmt":"2026-08-03T15:47:33","slug":"systems-market-assessment","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/systems-market-assessment\/","title":{"rendered":"Systems Market Assessment"},"content":{"rendered":"\n<p><strong>Project:<\/strong> A123 Systems was interested in an understanding of the strategic implications of the emerging automotive electrification movement. The SGE Immersion team researched and analyzed a range of market forecasts and product offerings, resulting in a tracking tool for both industry and program specific information, leading to a synthesized market strategy.<\/p>\n","protected":false},"featured_media":14229,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[859],"sponsor_region":[879],"class_list":["post-14228","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-energy","sponsor_region-us-canada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Systems Market Assessment - Centers &amp; Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/systems-market-assessment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Systems Market Assessment\" \/>\n<meta property=\"og:description\" content=\"Project: A123 Systems was interested in an understanding of the strategic implications of the emerging automotive electrification movement. 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