{"id":14294,"date":"2019-06-05T10:45:54","date_gmt":"2019-06-05T14:45:54","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-assessment\/"},"modified":"2026-08-03T11:47:42","modified_gmt":"2026-08-03T15:47:42","slug":"strategic-market-assessment","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-assessment\/","title":{"rendered":"Strategic Market Assessment"},"content":{"rendered":"\n<p><strong>Project:<\/strong> GE had recently launched a new company \u2014 Current, Powered by GE (http:\/\/currentbyge.com\/) \u2014 with a focus on distributed energy resources (DERs) and the Commercial &amp; Industrial market. A part of Current\u2019s long-term strategy was to bring DERs to wholesale power markets (capacity and ancillary services). The SGE Immersion team worked to identify the barriers that existed to bringing DERs to wholesale markets (e.g., minimum capacity thresholds, geographic concentration, variable cost of entry, etc.); the enablement factors that were available and the impact DERs would have on the market (and by when) (e.g., NY Rev, California Energy Storage mandate, etc.); the technical barriers present (e.g., what types of resources (storage, gas, demand, etc.) could bid); and which markets and resources were most economically attractive for Current going forward.<\/p>\n","protected":false},"featured_media":14296,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[859],"sponsor_region":[879],"class_list":["post-14294","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-energy","sponsor_region-us-canada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strategic Market Assessment - Centers &amp; Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-assessment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Market Assessment\" \/>\n<meta property=\"og:description\" content=\"Project: GE had recently launched a new company \u2014 Current, Powered by GE (http:\/\/currentbyge.com\/) \u2014 with a focus on distributed energy resources (DERs) and the Commercial &amp; Industrial market. A&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-assessment\/\" \/>\n<meta property=\"og:site_name\" content=\"Centers &amp; Institutes\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T15:47:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/att1a262.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/strategic-market-assessment\\\/\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/strategic-market-assessment\\\/\",\"name\":\"Strategic Market Assessment - Centers &amp; Institutes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/strategic-market-assessment\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/strategic-market-assessment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/08\\\/att1a262.jpg\",\"datePublished\":\"2019-06-05T14:45:54+00:00\",\"dateModified\":\"2026-08-03T15:47:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/strategic-market-assessment\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/strategic-market-assessment\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/strategic-market-assessment\\\/#primaryimage\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/08\\\/att1a262.jpg\",\"contentUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/08\\\/att1a262.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/strategic-market-assessment\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategic Market Assessment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\",\"name\":\"Centers & Institutes at Cornell Business\",\"description\":\"Cornell SC Johnson College of Business\",\"alternateName\":\"C&I\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Strategic Market Assessment - Centers &amp; Institutes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-assessment\/","og_locale":"en_US","og_type":"article","og_title":"Strategic Market Assessment","og_description":"Project: GE had recently launched a new company \u2014 Current, Powered by GE (http:\/\/currentbyge.com\/) \u2014 with a focus on distributed energy resources (DERs) and the Commercial &amp; Industrial market. 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