{"id":14298,"date":"2019-06-05T10:48:13","date_gmt":"2019-06-05T14:48:13","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-segmentation\/"},"modified":"2026-08-03T11:47:42","modified_gmt":"2026-08-03T15:47:42","slug":"market-segmentation","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-segmentation\/","title":{"rendered":"Market Segmentation"},"content":{"rendered":"\n<p><strong>Project:<\/strong> The SGE Immersion team developed a marketing strategy for GE\u2019s global wind services business. The team developed customer segmentation insights for global wind services through evaluation of the installed base and interviews with various parts of the value chain.<\/p>\n","protected":false},"featured_media":14296,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[859],"sponsor_region":[879],"class_list":["post-14298","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-energy","sponsor_region-us-canada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Market Segmentation - Centers &amp; Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Segmentation\" \/>\n<meta property=\"og:description\" content=\"Project: The SGE Immersion team developed a marketing strategy for GE\u2019s global wind services business. 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