{"id":14303,"date":"2019-06-05T10:54:55","date_gmt":"2019-06-05T14:54:55","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-business-plan-market-assessment\/"},"modified":"2026-08-03T11:47:43","modified_gmt":"2026-08-03T15:47:43","slug":"strategic-business-plan-market-assessment","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-business-plan-market-assessment\/","title":{"rendered":"Strategic Business Plan &amp; Market Assessment"},"content":{"rendered":"\n<p><strong>Project:<\/strong> Although GPE held the patent to a promising technology, additional work needed to be done to clarify the company\u2019s business model, value proposition, and growth potential. The SGE Immersion team assessed the market and commercialization opportunities for the technology. The team examined the industry to understand how GPE\u2019s technology might prove valuable in the market.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[859],"sponsor_region":[879],"class_list":["post-14303","sponsored-project","type-sponsored-project","status-publish","hentry","sponsor_industry-energy","sponsor_region-us-canada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strategic Business Plan &amp; Market Assessment - Centers &amp; Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-business-plan-market-assessment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Business Plan &amp; Market Assessment\" \/>\n<meta property=\"og:description\" content=\"Project: Although GPE held the patent to a promising technology, additional work needed to be done to clarify the company\u2019s business model, value proposition, and growth potential. 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