{"id":14321,"date":"2019-06-05T12:10:49","date_gmt":"2019-06-05T16:10:49","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-2\/"},"modified":"2026-08-03T11:47:44","modified_gmt":"2026-08-03T15:47:44","slug":"market-expansion-strategy-2","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-2\/","title":{"rendered":"Market Expansion Strategy"},"content":{"rendered":"\n

Project:<\/strong> Building off the 2010 project, the SGE Immersion team evaluated the implementation of the strategic growth plan and made recommendation for where to improve execution to achieve the company\u2019s growth objectives.<\/p>\n","protected":false},"featured_media":14322,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[859],"sponsor_region":[879],"class_list":["post-14321","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-energy","sponsor_region-us-canada"],"acf":[],"yoast_head":"\nMarket Expansion Strategy - Centers & Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Expansion Strategy\" \/>\n<meta property=\"og:description\" content=\"Project: Building off the 2010 project, the SGE Immersion team evaluated the implementation of the strategic growth plan and made recommendation for where to improve execution to achieve the company\u2019s…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Centers & Institutes\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T15:47:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/Intelligen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-expansion-strategy-2\\\/\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-expansion-strategy-2\\\/\",\"name\":\"Market Expansion Strategy - Centers & Institutes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-expansion-strategy-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-expansion-strategy-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/08\\\/Intelligen.jpg\",\"datePublished\":\"2019-06-05T16:10:49+00:00\",\"dateModified\":\"2026-08-03T15:47:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-expansion-strategy-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-expansion-strategy-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-expansion-strategy-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/08\\\/Intelligen.jpg\",\"contentUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/08\\\/Intelligen.jpg\",\"caption\":\"Intelligen Power Systems Logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-expansion-strategy-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Expansion Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\",\"name\":\"Centers & Institutes at Cornell Business\",\"description\":\"Cornell SC Johnson College of Business\",\"alternateName\":\"C&I\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Market Expansion Strategy - Centers & Institutes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-2\/","og_locale":"en_US","og_type":"article","og_title":"Market Expansion Strategy","og_description":"Project: Building off the 2010 project, the SGE Immersion team evaluated the implementation of the strategic growth plan and made recommendation for where to improve execution to achieve the company\u2019s…","og_url":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-2\/","og_site_name":"Centers & Institutes","article_modified_time":"2026-08-03T15:47:44+00:00","og_image":[{"url":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/Intelligen.jpg","width":1,"height":1,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-2\/","url":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-2\/","name":"Market Expansion Strategy - Centers & Institutes","isPartOf":{"@id":"https:\/\/business.cornell.edu\/centers\/#website"},"primaryImageOfPage":{"@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-2\/#primaryimage"},"image":{"@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-2\/#primaryimage"},"thumbnailUrl":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/Intelligen.jpg","datePublished":"2019-06-05T16:10:49+00:00","dateModified":"2026-08-03T15:47:44+00:00","breadcrumb":{"@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-2\/#primaryimage","url":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/Intelligen.jpg","contentUrl":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/Intelligen.jpg","caption":"Intelligen Power Systems Logo"},{"@type":"BreadcrumbList","@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/business.cornell.edu\/centers\/"},{"@type":"ListItem","position":2,"name":"Market Expansion Strategy"}]},{"@type":"WebSite","@id":"https:\/\/business.cornell.edu\/centers\/#website","url":"https:\/\/business.cornell.edu\/centers\/","name":"Centers & Institutes at Cornell Business","description":"Cornell SC Johnson College of Business","alternateName":"C&I","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/business.cornell.edu\/centers\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsored-project\/14321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsored-project"}],"about":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/types\/sponsored-project"}],"version-history":[{"count":1,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsored-project\/14321\/revisions"}],"predecessor-version":[{"id":14579,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsored-project\/14321\/revisions\/14579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/media\/14322"}],"wp:attachment":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/media?parent=14321"}],"wp:term":[{"taxonomy":"sponsor_industry","embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsor_industry?post=14321"},{"taxonomy":"sponsor_region","embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsor_region?post=14321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}