{"id":14328,"date":"2019-06-05T12:19:28","date_gmt":"2019-06-05T16:19:28","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/brand-sustainability-strategy-project\/"},"modified":"2026-08-03T11:47:44","modified_gmt":"2026-08-03T15:47:44","slug":"brand-sustainability-strategy-project","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/brand-sustainability-strategy-project\/","title":{"rendered":"Brand Sustainability Strategy Project"},"content":{"rendered":"\n<p><strong>Project:<\/strong> J&amp;J was working to uncover opportunities for sustainable innovation while building a coherent, credible pathway to market for sustainable brands. The SGE Immersion team evaluated one of the company\u2019s core business portfolios by benchmarking other company approaches and exploring new product innovation opportunities, including new products, new business models and new services related to an existing keystone brand.<\/p>\n","protected":false},"featured_media":14329,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[863],"sponsor_region":[879],"class_list":["post-14328","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-consumer-products","sponsor_region-us-canada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Sustainability Strategy Project - Centers &amp; Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/brand-sustainability-strategy-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Sustainability Strategy Project\" \/>\n<meta property=\"og:description\" content=\"Project: J&amp;J was working to uncover opportunities for sustainable innovation while building a coherent, credible pathway to market for sustainable brands. 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