{"id":14330,"date":"2019-06-05T21:38:27","date_gmt":"2019-06-06T01:38:27","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/international-expansion-project\/"},"modified":"2026-08-03T11:47:45","modified_gmt":"2026-08-03T15:47:45","slug":"international-expansion-project","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/international-expansion-project\/","title":{"rendered":"International Expansion Project"},"content":{"rendered":"\n<p><strong>Project:<\/strong> Kewpie wanted to expand its egg business into the US market by utilizing its \u201cEgg White Technology\u201d to improve physicality of cholesterol-free protein. They believed this would allow them to position their products as healthier, more nutritious options than competitive products. The SGE Immersion team analyzed Kewpie\u2019s products against both the competitive products and consumer preferences of the US market in order to help the company understand how it could best position itself to appeal to preferences related to health and well-being.<\/p>\n","protected":false},"featured_media":14332,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[869],"sponsor_region":[881],"class_list":["post-14330","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-food-beverage","sponsor_region-asia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>International Expansion Project - Centers &amp; Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/international-expansion-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International Expansion Project\" \/>\n<meta property=\"og:description\" content=\"Project: Kewpie wanted to expand its egg business into the US market by utilizing its \u201cEgg White Technology\u201d to improve physicality of cholesterol-free protein. 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