{"id":14350,"date":"2019-06-05T23:29:30","date_gmt":"2019-06-06T03:29:30","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-project\/"},"modified":"2026-08-03T11:47:46","modified_gmt":"2026-08-03T15:47:46","slug":"market-expansion-strategy-project","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-project\/","title":{"rendered":"Market Expansion Strategy Project"},"content":{"rendered":"\n<p><strong>Project:<\/strong> While MOVE was establishing itself in New York City, the company was already eyeing geographic expansion. The SGE Immersion team evaluated domestic market expansion opportunities and prioritized which business model and product mix would best serve a particular geography\u2019s market.<\/p>\n","protected":false},"featured_media":14351,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[863,859,869],"sponsor_region":[879],"class_list":["post-14350","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-consumer-products","sponsor_industry-energy","sponsor_industry-food-beverage","sponsor_region-us-canada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Market Expansion Strategy Project - Centers &amp; Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-expansion-strategy-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Expansion Strategy Project\" \/>\n<meta property=\"og:description\" content=\"Project: While MOVE was establishing itself in New York City, the company was already eyeing geographic expansion. 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