{"id":14378,"date":"2019-06-06T00:40:17","date_gmt":"2019-06-06T04:40:17","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/new-business-analysis-project\/"},"modified":"2026-08-03T11:47:49","modified_gmt":"2026-08-03T15:47:49","slug":"new-business-analysis-project","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/new-business-analysis-project\/","title":{"rendered":"New Business Analysis Project"},"content":{"rendered":"\n<p><strong>Project:<\/strong> SC Johnson was involved in numerous ventures around the world focused on engaging poor communities as business partners. In the company\u2019s insect coil business, the organization wanted to engage the poor in the collection and manufacturing of coil packaging. The SGE Immersion team investigated how the company could involve poor communities in a recycled content packaging solution for those markets focused on the collection of waste LDPE (low density polyethylene) to be used as packaging for the company\u2019s single-coil product. In addition to LDPE, the team evaluated other potential materials, including availability, business model, and potential partnerships.<\/p>\n","protected":false},"featured_media":14375,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[863,870,868],"sponsor_region":[882],"class_list":["post-14378","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-consumer-products","sponsor_industry-economic-development","sponsor_industry-waste-management","sponsor_region-africa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Business Analysis Project - Centers &amp; Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/new-business-analysis-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Business Analysis Project\" \/>\n<meta property=\"og:description\" content=\"Project: SC Johnson was involved in numerous ventures around the world focused on engaging poor communities as business partners. 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