{"id":14403,"date":"2019-06-06T01:49:41","date_gmt":"2019-06-06T05:49:41","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/new-revenue-opportunities-project\/"},"modified":"2026-08-03T11:47:52","modified_gmt":"2026-08-03T15:47:52","slug":"new-revenue-opportunities-project","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/new-revenue-opportunities-project\/","title":{"rendered":"New Revenue Opportunities Project"},"content":{"rendered":"\n<p><strong>Project:<\/strong> Hersha\u2019s EarthView sustainability program had been launched and was being rolled out across the company\u2019s hotel portfolio. The program\u2019s near-term objectives were focused on strategies and operations within Hersha Hospitality Management. The EarthView program was still in its nascent stages, giving Hersha the flexibility to creatively brand the program and develop EarthView into a revenue-generating enterprise. As such, Hersha wanted to evaluate opportunities for developing EarthView as a self-sustaining business within The Hersha Group. The SGE Immersion team evaluated and prioritized a set of short-term, mid-term, and long-term revenue generation opportunities.<\/p>\n","protected":false},"featured_media":14404,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[872],"sponsor_region":[879],"class_list":["post-14403","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-hospitality","sponsor_region-us-canada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Revenue Opportunities Project - Centers &amp; Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/new-revenue-opportunities-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Revenue Opportunities Project\" \/>\n<meta property=\"og:description\" content=\"Project: Hersha\u2019s EarthView sustainability program had been launched and was being rolled out across the company\u2019s hotel portfolio. 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