{"id":14428,"date":"2020-09-01T00:52:32","date_gmt":"2020-09-01T04:52:32","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/go%e2%80%90to%e2%80%90market-strategy\/"},"modified":"2026-08-03T11:47:54","modified_gmt":"2026-08-03T15:47:54","slug":"go%e2%80%90to%e2%80%90market-strategy","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/go%e2%80%90to%e2%80%90market-strategy\/","title":{"rendered":"Go\u2010to\u2010Market Strategy"},"content":{"rendered":"\n<p><strong>Project<\/strong>: Danone North America had a significant coffee creamer and plant\u2010based milk business in retail and away\u2010from\u2010home, but did not have a strong presence in the specialty coffee shop market (i.e., Starbucks, Gimme! Coffee) which wsd increasingly capitalizing on the plant\u2010based trend. Leveraging Danone\u2019s strong plant-based product portfolio (i.e., almond milk, oat milk, soy milk), the SGE Immersion team developed a go-to\u2010market strategy for Danone\u2019s plant\u2010based Barista products for coffee shop chains.<\/p>\n","protected":false},"featured_media":14429,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[863,869],"sponsor_region":[879],"class_list":["post-14428","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-consumer-products","sponsor_industry-food-beverage","sponsor_region-us-canada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Go\u2010to\u2010Market Strategy - Centers &amp; Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/go\u2010to\u2010market-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go\u2010to\u2010Market Strategy\" \/>\n<meta property=\"og:description\" content=\"Project: Danone North America had a significant coffee creamer and plant\u2010based milk business in retail and away\u2010from\u2010home, but did not have a strong presence in the specialty coffee shop market&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/go\u2010to\u2010market-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Centers &amp; 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