{"id":14444,"date":"2020-09-21T22:54:09","date_gmt":"2020-09-22T02:54:09","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-analysis-and-go-to-market-strategy\/"},"modified":"2026-08-03T11:47:56","modified_gmt":"2026-08-03T15:47:56","slug":"market-analysis-and-go-to-market-strategy","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-analysis-and-go-to-market-strategy\/","title":{"rendered":"Market Analysis and Go-To-Market Strategy"},"content":{"rendered":"\n<p><strong>Project<\/strong>: Emerson Automation Solutions is heavily dependent on oil companies, which are the biggest source of the business\u2019 revenue. To reduce risk and expand markets, the company was looking at diversification strategies into other industries. The SGE Immersion team developed a go-to-market and marketing strategy for Emerson in the renewable energy industry in Latin America.<\/p>\n","protected":false},"featured_media":14445,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[859],"sponsor_region":[880],"class_list":["post-14444","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-energy","sponsor_region-latin-america"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Market Analysis and Go-To-Market Strategy - Centers &amp; Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-analysis-and-go-to-market-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Analysis and Go-To-Market Strategy\" \/>\n<meta property=\"og:description\" content=\"Project: Emerson Automation Solutions is heavily dependent on oil companies, which are the biggest source of the business\u2019 revenue. To reduce risk and expand markets, the company was looking at&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-analysis-and-go-to-market-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Centers &amp; Institutes\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T15:47:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/emerson-logo-block.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-analysis-and-go-to-market-strategy\\\/\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-analysis-and-go-to-market-strategy\\\/\",\"name\":\"Market Analysis and Go-To-Market Strategy - Centers &amp; Institutes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-analysis-and-go-to-market-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-analysis-and-go-to-market-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/08\\\/emerson-logo-block.png\",\"datePublished\":\"2020-09-22T02:54:09+00:00\",\"dateModified\":\"2026-08-03T15:47:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-analysis-and-go-to-market-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-analysis-and-go-to-market-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-analysis-and-go-to-market-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/08\\\/emerson-logo-block.png\",\"contentUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/08\\\/emerson-logo-block.png\",\"caption\":\"Emerson logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/market-analysis-and-go-to-market-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Analysis and Go-To-Market Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\",\"name\":\"Centers & Institutes at Cornell Business\",\"description\":\"Cornell SC Johnson College of Business\",\"alternateName\":\"C&I\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Market Analysis and Go-To-Market Strategy - Centers &amp; Institutes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/market-analysis-and-go-to-market-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Market Analysis and Go-To-Market Strategy","og_description":"Project: Emerson Automation Solutions is heavily dependent on oil companies, which are the biggest source of the business\u2019 revenue. 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