{"id":14450,"date":"2020-09-21T23:17:51","date_gmt":"2020-09-22T03:17:51","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/marketing-growth-strategy\/"},"modified":"2026-08-03T11:47:56","modified_gmt":"2026-08-03T15:47:56","slug":"marketing-growth-strategy","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/marketing-growth-strategy\/","title":{"rendered":"Marketing &amp; Growth Strategy"},"content":{"rendered":"\n<p><strong>Project:<\/strong> The Seneca Women App connects women to each other and to opportunities to promote women and girls by providing a directory of audio content from the Seneca Women Podcast Network and by showcasing women-owned businesses, impactful nonprofits, curated events, research and news. Seneca Women was developing a Women\u2019s Marketplace meant to showcase products and services provided by women entrepreneurs for users who will be able to browse the offerings and purchase products. The SGE Immersion team developed a marketing strategy for the Marketplace aimed at both entrepreneurs and shoppers. The strategy was designed to help inform a larger marketing strategy for Seneca Connect.<\/p>\n","protected":false},"featured_media":14451,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[870,860,871],"sponsor_region":[879],"class_list":["post-14450","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-economic-development","sponsor_industry-social-enterprise","sponsor_industry-technology","sponsor_region-us-canada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing &amp; Growth Strategy - Centers &amp; Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/marketing-growth-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing &amp; 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