{"id":14456,"date":"2020-09-21T23:56:33","date_gmt":"2020-09-22T03:56:33","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/business-development-strategy\/"},"modified":"2026-08-03T11:47:57","modified_gmt":"2026-08-03T15:47:57","slug":"business-development-strategy","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/business-development-strategy\/","title":{"rendered":"Business Development Strategy"},"content":{"rendered":"\n

Project:<\/strong> UNICAUCA was interested in establishing a center of innovation for sustainable development which would serve as a base for the university, the community, the municipal and regional government, and the private sector to generate economic development in southwestern Colombia that preserves and leverages the area\u2019s cultural assets and biodiversity. The SGE Immersion team developed recommendations for the business development strategy of the center to attract funding and promote regional economic growth in key sectors that included tourism, agriculture, healthcare, and pharmaceuticals.<\/p>\n","protected":false},"featured_media":14457,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[866,870,864,875,872,871],"sponsor_region":[880],"class_list":["post-14456","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-agriculture","sponsor_industry-economic-development","sponsor_industry-finance-investing","sponsor_industry-healthcare","sponsor_industry-hospitality","sponsor_industry-technology","sponsor_region-latin-america"],"acf":[],"yoast_head":"\nBusiness Development Strategy - Centers & Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/business-development-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Development Strategy\" \/>\n<meta property=\"og:description\" content=\"Project: UNICAUCA was interested in establishing a center of innovation for sustainable development which would serve as a base for the university, the community, the municipal and regional government, and…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/business-development-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Centers & Institutes\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T15:47:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/u-of-cauca-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/business-development-strategy\\\/\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/business-development-strategy\\\/\",\"name\":\"Business Development Strategy - Centers & Institutes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/business-development-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/business-development-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/08\\\/u-of-cauca-logo.png\",\"datePublished\":\"2020-09-22T03:56:33+00:00\",\"dateModified\":\"2026-08-03T15:47:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/business-development-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/business-development-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/business-development-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/08\\\/u-of-cauca-logo.png\",\"contentUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/08\\\/u-of-cauca-logo.png\",\"caption\":\"University of Cauca logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/business-development-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business Development Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\",\"name\":\"Centers & Institutes at Cornell Business\",\"description\":\"Cornell SC Johnson College of Business\",\"alternateName\":\"C&I\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Business Development Strategy - Centers & Institutes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/business-development-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Business Development Strategy","og_description":"Project: UNICAUCA was interested in establishing a center of innovation for sustainable development which would serve as a base for the university, the community, the municipal and regional government, and…","og_url":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/business-development-strategy\/","og_site_name":"Centers & Institutes","article_modified_time":"2026-08-03T15:47:57+00:00","og_image":[{"url":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/u-of-cauca-logo.png","width":1,"height":1,"type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/business-development-strategy\/","url":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/business-development-strategy\/","name":"Business Development Strategy - Centers & Institutes","isPartOf":{"@id":"https:\/\/business.cornell.edu\/centers\/#website"},"primaryImageOfPage":{"@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/business-development-strategy\/#primaryimage"},"image":{"@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/business-development-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/u-of-cauca-logo.png","datePublished":"2020-09-22T03:56:33+00:00","dateModified":"2026-08-03T15:47:57+00:00","breadcrumb":{"@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/business-development-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/business.cornell.edu\/centers\/sponsored-project\/business-development-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/business-development-strategy\/#primaryimage","url":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/u-of-cauca-logo.png","contentUrl":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/u-of-cauca-logo.png","caption":"University of Cauca logo"},{"@type":"BreadcrumbList","@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/business-development-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/business.cornell.edu\/centers\/"},{"@type":"ListItem","position":2,"name":"Business Development Strategy"}]},{"@type":"WebSite","@id":"https:\/\/business.cornell.edu\/centers\/#website","url":"https:\/\/business.cornell.edu\/centers\/","name":"Centers & Institutes at Cornell Business","description":"Cornell SC Johnson College of Business","alternateName":"C&I","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/business.cornell.edu\/centers\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsored-project\/14456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsored-project"}],"about":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/types\/sponsored-project"}],"version-history":[{"count":1,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsored-project\/14456\/revisions"}],"predecessor-version":[{"id":14655,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsored-project\/14456\/revisions\/14655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/media\/14457"}],"wp:attachment":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/media?parent=14456"}],"wp:term":[{"taxonomy":"sponsor_industry","embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsor_industry?post=14456"},{"taxonomy":"sponsor_region","embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsor_region?post=14456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}