{"id":14464,"date":"2020-09-22T22:51:02","date_gmt":"2020-09-23T02:51:02","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/commercial-and-industrial-market-assessment\/"},"modified":"2026-08-03T11:47:57","modified_gmt":"2026-08-03T15:47:57","slug":"commercial-and-industrial-market-assessment","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/commercial-and-industrial-market-assessment\/","title":{"rendered":"Market Assessment"},"content":{"rendered":"\n<p><strong>Project: <\/strong>In recent years there had been a rapid increase in the number of commercial and industrial (C&amp;I) businesses purchasing energy directly from renewable energy project owners. Selling to C&amp;I customers could be quite different than selling to a utility and required that renewable project owners refined and reexamined their strategy to access the customer, as well as their risk appetite. To help EGP\u2010NA better understand the key drivers for C&amp;I deals and uncover new trends, the SGE Immersion team conducted a market assessment of potential customers and industry competitors with a focus on how EGP\u2010NA could most effectively compete in an increasingly crowded market.<strong><br><\/strong><\/p>\n","protected":false},"featured_media":14465,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[859],"sponsor_region":[879],"class_list":["post-14464","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-energy","sponsor_region-us-canada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Market Assessment - Centers &amp; Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/commercial-and-industrial-market-assessment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Assessment\" \/>\n<meta property=\"og:description\" content=\"Project: In recent years there had been a rapid increase in the number of commercial and industrial (C&amp;I) businesses purchasing energy directly from renewable energy project owners. 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