{"id":14487,"date":"2022-06-20T23:38:06","date_gmt":"2022-06-21T03:38:06","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/go%e2%80%90to-market-strategy-2\/"},"modified":"2026-08-03T11:48:00","modified_gmt":"2026-08-03T15:48:00","slug":"go%e2%80%90to-market-strategy-2","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/go%e2%80%90to-market-strategy-2\/","title":{"rendered":"Go\u2010To Market Strategy"},"content":{"rendered":"\n

Project:<\/strong> Airlines have committed to net\u2010zero carbon emissions growth by 2050. Airlines usage of sustainable aviation fuels (SAF) are critical to achieving that goal but currently only represent less than 0.1% of aviation fuel supply. In addition, demand for sustainable fuels from multiple transportation industries is inhibiting the substantial growth of SAF supply. For example, blenders produce larger quantities of bio\u2010diesel over sustainable aviation fuels due to their high costs and complex requirements. The SGE Intensive team will analyze the market and make recommendations with regard to what would be required to scale worldwide SAF production to support airlines’ net\u2010zero carbon emissions 2050 goals. This will require developing an understanding of which industries would stand to benefit most from an increase in sustainable fuel production (including, but not necessarily limited to green hydrogen) over the next 15 years, as well as what might influence whether or not those fuels end up being sold into the aviation industry.<\/p>\n","protected":false},"featured_media":14488,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[865],"sponsor_region":[879],"class_list":["post-14487","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-manufacturing-industrials","sponsor_region-us-canada"],"acf":[],"yoast_head":"\nGo\u2010To Market Strategy - Centers & Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/go\u2010to-market-strategy-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go\u2010To Market Strategy\" \/>\n<meta property=\"og:description\" content=\"Project: Airlines have committed to net\u2010zero carbon emissions growth by 2050. Airlines usage of sustainable aviation fuels (SAF) are critical to achieving that goal but currently only represent less than…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/go\u2010to-market-strategy-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Centers & Institutes\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T15:48:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/boeing-logo-png-transparent-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/go%e2%80%90to-market-strategy-2\\\/\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/go%e2%80%90to-market-strategy-2\\\/\",\"name\":\"Go\u2010To Market Strategy - Centers & Institutes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/go%e2%80%90to-market-strategy-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/go%e2%80%90to-market-strategy-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/08\\\/boeing-logo-png-transparent-copy.jpg\",\"datePublished\":\"2022-06-21T03:38:06+00:00\",\"dateModified\":\"2026-08-03T15:48:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/go%e2%80%90to-market-strategy-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/go%e2%80%90to-market-strategy-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/go%e2%80%90to-market-strategy-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/08\\\/boeing-logo-png-transparent-copy.jpg\",\"contentUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/08\\\/boeing-logo-png-transparent-copy.jpg\",\"caption\":\"Boeing Logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/sponsored-project\\\/go%e2%80%90to-market-strategy-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Go\u2010To Market Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/#website\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/\",\"name\":\"Centers & Institutes at Cornell Business\",\"description\":\"Cornell SC Johnson College of Business\",\"alternateName\":\"C&I\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/business.cornell.edu\\\/centers\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Go\u2010To Market Strategy - Centers & Institutes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/go\u2010to-market-strategy-2\/","og_locale":"en_US","og_type":"article","og_title":"Go\u2010To Market Strategy","og_description":"Project: Airlines have committed to net\u2010zero carbon emissions growth by 2050. 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