{"id":14504,"date":"2024-03-13T21:25:04","date_gmt":"2024-03-14T01:25:04","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/go-to-market-strategy-2\/"},"modified":"2026-08-03T11:48:01","modified_gmt":"2026-08-03T15:48:01","slug":"go-to-market-strategy-2","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/go-to-market-strategy-2\/","title":{"rendered":"Go-to-Market Strategy"},"content":{"rendered":"\n<p><strong>Project:\u00a0<\/strong><span>Currently there is no widely- recognized standard for integrating social and environmental attributes &#8211; otherwise known as \u201cnon-price factors\u201d in market transactions \u2013 into renewable energy procurement. Standards and certification programs have demonstrated success in other industries \u2013 i.e., forestry, agriculture, and workforce\/labor \u2013 to deliver tangible social, environmental, and economic benefits. Without standards, it is difficult for renewable energy stakeholders to communicate about these values. The SGE Immersion team developed a business case for industry standards for non-price factors in renewable energy procurement, including 1) a gap analysis of existing\/emerging standards + certification programs; 2) a review of the efficacy of standards + certification programs in other industries; 3) building a certification model for non-price factors in renewable energy; and 4) developing a financial modeling of the potential certification program projected over 5-10 years.<\/span><\/p>\n","protected":false},"featured_media":14505,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[859,860],"sponsor_region":[879],"class_list":["post-14504","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-energy","sponsor_industry-social-enterprise","sponsor_region-us-canada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Go-to-Market Strategy - Centers &amp; Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/go-to-market-strategy-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go-to-Market Strategy\" \/>\n<meta property=\"og:description\" content=\"Project:\u00a0Currently there is no widely- recognized standard for integrating social and environmental attributes &#8211; otherwise known as \u201cnon-price factors\u201d in market transactions \u2013 into renewable energy procurement. 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