{"id":14513,"date":"2024-03-13T21:51:28","date_gmt":"2024-03-14T01:51:28","guid":{"rendered":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-analysis-11\/"},"modified":"2026-08-03T11:48:02","modified_gmt":"2026-08-03T15:48:02","slug":"strategic-market-analysis-11","status":"publish","type":"sponsored-project","link":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-analysis-11\/","title":{"rendered":"Strategic Market Analysis"},"content":{"rendered":"\n

Project:\u00a0<\/strong>As global emissions control regulations tighten, Corning has continued to develop more effective and durable ceramic substrate and filter products for gasoline and diesel applications. CET is interested in understanding how the battery electric vehicle (BEV) market is likely to evolve in the heavy duty (HD) vehicle market. Specifically, the group is trying to determine what \u201ctotal cost of ownership\u201d (TCO) looks like for BEV purchase decisions for fleet managers. The SGE Immersion team will make recommendations based on an assessment of the inputs crucial to a fleet manager\u2019s decision-making around vehicle electrification. This could include, but not be limited to, the initial purchase price, the cost of differing types of fuel, the comparative weight, and ongoing maintenance costs, etc. The team will need to engage fleet owners and identify data sources to model the predicted TCO inputs over time to develop a predicted time horizon where the cost of a BEV and the cost of a diesel truck intersect. These inputs may include energy futures, commodity price indices, industry-specific technology advancement data, etc.<\/p>\n","protected":false},"featured_media":14514,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sponsor_industry":[871],"sponsor_region":[879],"class_list":["post-14513","sponsored-project","type-sponsored-project","status-publish","has-post-thumbnail","hentry","sponsor_industry-technology","sponsor_region-us-canada"],"acf":[],"yoast_head":"\nStrategic Market Analysis - Centers & Institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-analysis-11\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Market Analysis\" \/>\n<meta property=\"og:description\" content=\"Project:\u00a0As global emissions control regulations tighten, Corning has continued to develop more effective and durable ceramic substrate and filter products for gasoline and diesel applications. 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CET is interested in understanding…","og_url":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-analysis-11\/","og_site_name":"Centers & Institutes","article_modified_time":"2026-08-03T15:48:02+00:00","og_image":[{"url":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/91b2b155-26ce-49cc-874e-eaa04dbe3a05.png","width":1,"height":1,"type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-analysis-11\/","url":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-analysis-11\/","name":"Strategic Market Analysis - Centers & Institutes","isPartOf":{"@id":"https:\/\/business.cornell.edu\/centers\/#website"},"primaryImageOfPage":{"@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-analysis-11\/#primaryimage"},"image":{"@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-analysis-11\/#primaryimage"},"thumbnailUrl":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/91b2b155-26ce-49cc-874e-eaa04dbe3a05.png","datePublished":"2024-03-14T01:51:28+00:00","dateModified":"2026-08-03T15:48:02+00:00","breadcrumb":{"@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-analysis-11\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-analysis-11\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-analysis-11\/#primaryimage","url":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/91b2b155-26ce-49cc-874e-eaa04dbe3a05.png","contentUrl":"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/6\/2026\/08\/91b2b155-26ce-49cc-874e-eaa04dbe3a05.png","caption":"Corning Logo"},{"@type":"BreadcrumbList","@id":"https:\/\/business.cornell.edu\/centers\/sponsored-project\/strategic-market-analysis-11\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/business.cornell.edu\/centers\/"},{"@type":"ListItem","position":2,"name":"Strategic Market Analysis"}]},{"@type":"WebSite","@id":"https:\/\/business.cornell.edu\/centers\/#website","url":"https:\/\/business.cornell.edu\/centers\/","name":"Centers & Institutes at Cornell Business","description":"Cornell SC Johnson College of Business","alternateName":"C&I","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/business.cornell.edu\/centers\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsored-project\/14513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsored-project"}],"about":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/types\/sponsored-project"}],"version-history":[{"count":1,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsored-project\/14513\/revisions"}],"predecessor-version":[{"id":14685,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsored-project\/14513\/revisions\/14685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/media\/14514"}],"wp:attachment":[{"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/media?parent=14513"}],"wp:term":[{"taxonomy":"sponsor_industry","embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsor_industry?post=14513"},{"taxonomy":"sponsor_region","embeddable":true,"href":"https:\/\/business.cornell.edu\/centers\/wp-json\/wp\/v2\/sponsor_region?post=14513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}