{"id":1841,"date":"2026-06-15T13:28:19","date_gmt":"2026-06-15T17:28:19","guid":{"rendered":"https:\/\/business.cornell.edu\/dyson\/?page_id=1841"},"modified":"2026-07-01T17:28:25","modified_gmt":"2026-07-01T21:28:25","slug":"projects","status":"publish","type":"page","link":"https:\/\/business.cornell.edu\/dyson\/smart\/projects\/","title":{"rendered":"SMART projects"},"content":{"rendered":"<section class=\"list-single-column-section bg--clear span--red\">\n      <div class=\"section-heading--wrap\">\n      <div class=\"section-heading__title\">\n                          <h2>2025-2026 projects<\/h2>\n              <\/div>\n\n          <\/div>\n  \n  <div class=\"section-heading__content\">\n    <div class=\"list-single-column-section\">\n      <div class=\"grid-container text-margin-reset\">\n        <div>\n                      <div class=\"grid-x grid-margin-x\">\n                            <div class=\"cell medium-4\">\n                <figure class=\"aspect-ratio-frame\" style=\"--aspect-ratio: 600\/800\">\n                  <img decoding=\"async\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/2\/2026\/07\/wanjan-800x600.jpg\" width=\"800\" height=\"600\" alt=\"SMART students in front of Wan Ja Shan headquarters in Taiwan.\" loading=\"lazy\" sizes=\"auto\">\n                <\/figure>\n              <\/div>\n                            <div class=\"cell medium-auto\">\n                <div class=\"list-single-column-section__text\">\n                <h3>Wan Ja Shan: Soy sauce industry strategy in Taiwan<\/h3>\n                                  <div class=\"global-spacing--1x\">\n                    <p>Students conducted a diagnostic-prescriptive study of Taiwan\u2019s soy sauce industry to understand viable growth\/marketing strategies for Wan Ja Shan. The project included interviews with owner\/managers, industry analysis, competitive analysis and literature review on Asian family business dynamics.<\/p>\n                  <\/div>\n                                <\/div>\n              <\/div>\n            <\/div>\n                      <div class=\"grid-x grid-margin-x\">\n                            <div class=\"cell medium-4\">\n                <figure class=\"aspect-ratio-frame\" style=\"--aspect-ratio: 600\/800\">\n                  <img decoding=\"async\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/2\/2026\/07\/wowzi-800x600.jpeg\" width=\"800\" height=\"600\" alt=\"Students stand in front of Wowzi offices in Kenya.\" loading=\"lazy\" sizes=\"auto\">\n                <\/figure>\n              <\/div>\n                            <div class=\"cell medium-auto\">\n                <div class=\"list-single-column-section__text\">\n                <h3>Wowzi: Scaling social commerce in Kenya<\/h3>\n                                  <div class=\"global-spacing--1x\">\n                    <p>Students developed a social commerce model leveraging micro-influencers and digital tools to capture 30% of East Africa\u2019s ecotourism market. The project included market analysis, competitor research and participation in a multi-institutional hackathon for AI-driven interventions.<\/p>\n                  <\/div>\n                                <\/div>\n              <\/div>\n            <\/div>\n                      <div class=\"grid-x grid-margin-x\">\n                            <div class=\"cell medium-4\">\n                <figure class=\"aspect-ratio-frame\" style=\"--aspect-ratio: 600\/800\">\n                  <img decoding=\"async\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/2\/2026\/07\/ecotourism-800x600.jpeg\" width=\"800\" height=\"600\" alt=\"Students pose in front of a sign that says &quot;You are on the Equator&quot; in Kenya\" loading=\"lazy\" sizes=\"auto\">\n                <\/figure>\n              <\/div>\n                            <div class=\"cell medium-auto\">\n                <div class=\"list-single-column-section__text\">\n                <h3>Re-Imagining Kenyan ecotourism in a digital era<\/h3>\n                                  <div class=\"global-spacing--1x\">\n                    <p>Students developed digital assets and market-based solutions to enhance Kenya\u2019s ecotourism sector. The project included needs-based research, identification of digital products for low-impact travel and participation in a hackathon for sustainable financing models.<\/p>\n                  <\/div>\n                                <\/div>\n              <\/div>\n            <\/div>\n                      <div class=\"grid-x grid-margin-x\">\n                            <div class=\"cell medium-4\">\n                <figure class=\"aspect-ratio-frame\" style=\"--aspect-ratio: 600\/800\">\n                  <img decoding=\"async\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/2\/2026\/07\/culture_to_cones-800x600.jpeg\" width=\"800\" height=\"600\" alt=\"Students listen to a lecture in a test kitchen.\" loading=\"lazy\" sizes=\"auto\">\n                <\/figure>\n              <\/div>\n                            <div class=\"cell medium-auto\">\n                <div class=\"list-single-column-section__text\">\n                <h3>Culture to cones: Sustainable food ventures in Ecuador<\/h3>\n                                  <div class=\"global-spacing--1x\">\n                    <p>Students developed a product strategy for chicha ice cream made from yuca. The project involved creating a compelling product line that aligns with international marketing strategies and sustainable consumption trends while celebrating Kichwa cultural identity.<\/p>\n                  <\/div>\n                                <\/div>\n              <\/div>\n            <\/div>\n                      <div class=\"grid-x grid-margin-x\">\n                            <div class=\"cell medium-4\">\n                <figure class=\"aspect-ratio-frame\" style=\"--aspect-ratio: 600\/800\">\n                  <img decoding=\"async\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/2\/2026\/07\/smart_scoops-800x600.jpeg\" width=\"800\" height=\"600\" alt=\"Students pose in a test kitchen with their product.\" loading=\"lazy\" sizes=\"auto\">\n                <\/figure>\n              <\/div>\n                            <div class=\"cell medium-auto\">\n                <div class=\"list-single-column-section__text\">\n                <h3>SMART scoops: Enhancing chicha ice cream nutrition in Ecuador<\/h3>\n                                  <div class=\"global-spacing--1x\">\n                    <p>Students identified nutritional enhancements for chicha ice cream using Amazonian nuts, seeds and berries. They develop educational material for a digital marketing campaign that honors Kichwa cultural heritage while creating marketable products in this project.<\/p>\n                  <\/div>\n                                <\/div>\n              <\/div>\n            <\/div>\n                      <div class=\"grid-x grid-margin-x\">\n                            <div class=\"cell medium-4\">\n                <figure class=\"aspect-ratio-frame\" style=\"--aspect-ratio: 600\/800\">\n                  <img decoding=\"async\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/2\/2026\/07\/carbon_watch-800x600.jpg\" width=\"800\" height=\"600\" alt=\"Students pose behind a conservancy sign in Kenya.\" loading=\"lazy\" sizes=\"auto\">\n                <\/figure>\n              <\/div>\n                            <div class=\"cell medium-auto\">\n                <div class=\"list-single-column-section__text\">\n                <h3>Community-driven carbon sequestration database in Kenya<\/h3>\n                                  <div class=\"global-spacing--1x\">\n                    <p>Students developed a market-based solution for a carbon sequestration database system using AI and social influencers. The platform will collect data on climate-smart practices, track indicators and propose aggregation strategies for carbon credit certification and trading.<\/p>\n                  <\/div>\n                                <\/div>\n              <\/div>\n            <\/div>\n                      <div class=\"grid-x grid-margin-x\">\n                            <div class=\"cell medium-4\">\n                <figure class=\"aspect-ratio-frame\" style=\"--aspect-ratio: 600\/800\">\n                  <img decoding=\"async\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/2\/2026\/07\/20260415_175538-e1777831539582-800x600.jpg\" width=\"800\" height=\"600\" alt=\"Students pose in front of their poster presentation.\" loading=\"lazy\" sizes=\"auto\">\n                <\/figure>\n              <\/div>\n                            <div class=\"cell medium-auto\">\n                <div class=\"list-single-column-section__text\">\n                <h3>Enhancing community participation in carbon markets<\/h3>\n                                  <div class=\"global-spacing--1x\">\n                    <p>Students developed a comprehensive understanding of how current legislation is promoting carbon market development in Kenya. The project proposed a framework for developing High Social Integrity Credits (HICC) system, identified key indicators for carbon tracking and proposed a viable aggregation strategy (e.g., farmers coop) to improve data collection, certification, issuance and trading of credits. Partner: African Agency for Inclusive Innovation and Development (AIID).<\/p>\n                  <\/div>\n                                <\/div>\n              <\/div>\n            <\/div>\n                      <div class=\"grid-x grid-margin-x\">\n                            <div class=\"cell medium-4\">\n                <figure class=\"aspect-ratio-frame\" style=\"--aspect-ratio: 600\/800\">\n                  <img decoding=\"async\" src=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/2\/2026\/07\/coop_team-800x600.jpg\" width=\"800\" height=\"600\" alt=\"Students pose with cooperative signs and flags.\" loading=\"lazy\" sizes=\"auto\">\n                <\/figure>\n              <\/div>\n                            <div class=\"cell medium-auto\">\n                <div class=\"list-single-column-section__text\">\n                <h3>Establishing best practices for East African cooperatives in Kenya<\/h3>\n                                  <div class=\"global-spacing--1x\">\n                    <p>Students examined the application of cooperative principles within Kenya\u2019s evolving cooperative environment. Through interviews with leaders of dairy, financial and transport cooperatives, the project assessed the relevance and effectiveness of principles to address complex challenges facing cooperatives.<\/p>\n                  <\/div>\n                                <\/div>\n              <\/div>\n            <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":0,"parent":1836,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"leadership":[],"class_list":["post-1841","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SMART projects - Dyson School of Applied Economics &amp; Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/business.cornell.edu\/dyson\/smart\/projects\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMART projects\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.cornell.edu\/dyson\/smart\/projects\/\" \/>\n<meta property=\"og:site_name\" content=\"Dyson School of Applied Economics &amp; 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