Chekitan Dev, professor of marketing at the School of Hotel Administration, has co-authored a study recently published in Industrial Marketing Management.
SHA Professor Linda Canina says hotel gift card and added-value promotions are win-win for would-be travelers and the hospitality industry alike.
Research from Linda Canina at SHA uncovers factors that can have a significant impact on achieving sustainable earnings in the lodging industry.
Peng Liu, SHA associate professor, looks at how the hospitality industry can better serve retail shoppers by giving them enjoyable experiences.
Gary Thompson, professor of operations and management, investigates the impact of timing flexibility in restaurant reservations.
Alex Susskind and collaborators look at the impact on restaurant sales of customers’ interest in returning versus customer satisfaction.