Faculty

the words self esteem unwrapped in paper
Johnson BusinessFeed

Low self-esteem leads to low-quality purchases

Study proposes that low self-esteem consumers gravitate toward inferior products because those products confirm their pessimistic self-views.

McGraw Tower in the summer
Johnson BusinessFeed

Mish and Lai win initial graduate, professional teaching prize

Professor Risa Mish receives Cornell University’s inaugural Provost Award for Teaching Excellence in Graduate and Professional Degree Programs.

A blue orange cut in half to show normal orange inside
Johnson BusinessFeed

When it comes to marketing, customers must watch the information gap

Research shows that consumers fail to differentiate between deliberate and nondeliberate missing information, and marketers can take advantage.

portrait of Will Cong
Johnson BusinessFeed

It’s time for high-tech economics

William Cong sees opportunities to revolutionize high-tech research with insights from economics.

Illustration depicting remote learning during COVID-19 shows two students in the foreground, working on laptops at separate, facing tables, wearing masks, in front of a large screen showing a speaking wearing a mask, a line graph, and a bar chart. In the background is a globe overlaid with a couple of COVID-19 symbols.
Johnson BusinessFeed

Learning from COVID: Addressing COVID-19 in Johnson’s curriculum

Johnson faculty incorporated pandemic challenges into their curriculum to spur relevant discussions, research, and analysis among students.

Bloomberg logo
Johnson BusinessFeed

Market Manipulation Chatter Rises as Digital Art Scene Explodes

“Fraud detection is hard,” Professor William Cong tells Bloomberg. “Even if they are all non-fungible, they’re still anonymous and it would be hard to track down market manipulators.”

headshot of Paul Clancy
Johnson BusinessFeed

New faculty introduction: Paul Clancy

Meet Johnson’s newest faculty member, Paul Clancy, and learn about his area of expertise, what he will be teaching, and his interests.

portrait of Bill Schmidt
Enterprise

Machine learning research can detect fake news domains upon registration

Professor Bill Schmidt and colleagues used machine learning to develop a tool that pinpoints new domains created to promote false information.

photo of Kaitlin Woolley
Johnson BusinessFeed

Present Value: Kaitlin Woolley on achieving goals and connecting around food

Marketing Professor Kaitlin Woolley discusses her research on goal pursuit, information avoidance, and how food facilitates social connection.