Faculty
When it comes to marketing, customers must watch the information gap
Research shows that consumers fail to differentiate between deliberate and nondeliberate missing information, and marketers can take advantage.
It’s time for high-tech economics
William Cong sees opportunities to revolutionize high-tech research with insights from economics.
Learning from COVID: Addressing COVID-19 in Johnson’s curriculum
Johnson faculty incorporated pandemic challenges into their curriculum to spur relevant discussions, research, and analysis among students.
Market Manipulation Chatter Rises as Digital Art Scene Explodes
“Fraud detection is hard,” Professor William Cong tells Bloomberg. “Even if they are all non-fungible, they’re still anonymous and it would be hard to track down market manipulators.”
New faculty introduction: Paul Clancy
Meet Johnson’s newest faculty member, Paul Clancy, and learn about his area of expertise, what he will be teaching, and his interests.
Machine learning research can detect fake news domains upon registration
Professor Bill Schmidt and colleagues used machine learning to develop a tool that pinpoints new domains created to promote false information.
Present Value: Kaitlin Woolley on achieving goals and connecting around food
Marketing Professor Kaitlin Woolley discusses her research on goal pursuit, information avoidance, and how food facilitates social connection.
Celebrating the Emerging Markets Institute on its 10th Anniversary
Emerging Markets Institute directors highlight the exceptional learning opportunities, research, reach, and reputation EMI has achieved in ten years.
Moody’s, Fiserv named inaugural sponsors of Fintech at Cornell initiative
Cornell SC Johnson College of Business is pleased to announce that Moody’s Inc. and Fiserv will serve as the inaugural sponsors of Fintech at Cornell.