Ideas With Impact

rows of televisions showing static
Dyson BusinessFeed

Background Noise? TV Advertising Affects Real-Time Investor Behavior

What influences retail stock investing? Advertising–that’s according to Dyson Professor Jura Liaukonyte and her co-researchers.

hotel sign lit up at night on building
SHA BusinessFeed

A Second Quarter Rebound: Are We There Yet?

Are hotel prices signaling a return to pre-pandemic levels? Professor Crocker Liu weighs in.

Making menu choices
SHA BusinessFeed

How much? Knowing appetizer, entrée calories impacts food choices

A study found calorie labels on menus resulted in a reduction in calories ordered, but with a catch.

A blue orange cut in half to show normal orange inside
Johnson BusinessFeed

When it comes to marketing, customers must watch the information gap

Research shows that consumers fail to differentiate between deliberate and nondeliberate missing information, and marketers can take advantage.

Zoom screen shot of Fisk Johnson speaking with the SC Johnson logo behind him
Johnson BusinessFeed

Amid competing priorities, business can be a force for good

SC Johnson Chairman and CEO Fisk Johnson draws on his storied company’s values to navigate between business pragmatism and doing good.

rows of graduates at commencement
SC Johnson College BusinessFeed

Celebrating the Class of 2021

The Cornell SC Johnson College of Business and its three schools celebrate the Class of 2021.

rows of vegetables in a grocery store cooler
Dyson BusinessFeed

Researchers find grocery taxes harm low income households

Professor Harry Kaiser and his co-authors research the connection between grocery taxes and food insecurity in the United States.

portrait of Andrew Karolyi
SC Johnson College BusinessFeed

Meet Andrew Karolyi, new dean of the Cornell SC Johnson College of Business

Andrew Karolyi answers questions about himself as a leader, scholar, and teacher, as well as his outlook on the college and his own life in this Q&A.