faculty research

When it comes to marketing, customers must watch the information gap
Research shows that consumers fail to differentiate between deliberate and nondeliberate missing information, and marketers can take advantage.

Cornell Research Recap: The relationship satisfaction factor in successful brand-hotel partnerships
Professor Chekitan Dev examines the relationship between key operating factors and opportunism on the part of brands and their hotel partners.

In her own words: Michelle Duguid puts her sleep research to work
Plagued by insomnia for much of her adult, Associate Professor Michelle Duguid decided to an academic approach to the problem.

Study reveals patterns behind big ideas
Scientific reasoning, cross-disciplinary collaboration and long research paths often lead to “big-leap” inventions, says Madeline Kneeland.

Vendor finance in the Northeast dairy industry
Assistant Professor Jennifer Ifft discusses how financial stress can be a key driver of vendor financing in the farming industry.

Opinion: The latest tool to reduce food waste: Grocery stores
Associate Professor Elena Belavina has led a study that found building more places where groceries are sold is an unexpected solution to food waste.