Research
Online travel sites are still important for hotel operators
Anderson’s co-authored study underscores consumers’ reliance on hotel websites and non-direct channels when researching and booking rooms.
Focus on fundamentals remains key for hotels
Rohit Verma’s co-authored study shows the core of the hotel business still focuses on creating a memorable stay by providing exceptional service.
Study highlights changes in hotel revenue management
Sheryl Kimes discusses her study on emerging trends in hotel revenue management practices—technology and data will increasingly inform RM decisions.
How hotels can benefit from bad reviews
Christopher Anderson discusses his recent study in which he found that simply encouraging customer reviews can boost a hotel’s ratings and revenue.
Cornell research uncovers keys to successful and lasting diversity training
Co-authored research by Jamie Perry found the most effective types of diversity training and programs use many different instructional methods.
Long-distance collaboration: Some keys to more productive teams
Recent Cornell research suggests that smaller groups accomplish more because fewer connections allow members to interact more frequently and intimately.
Free for guests, but not for hotels: How to pick the right amenities for your property
A new study shows that companies must take a close look at the return on investment from each “free” product or service before deciding to offer it.
Here’s what online hotel shoppers are looking for…and at
Stephani Robson’s research shows company-generated information can influence booking decisions as much as user-generated content, like reviews.
New research reveals three customer service tips for using tabletop technology
What do restaurant patrons think of tabletop technology? According to one new study, customers are also embracing these technological changes.