SHA

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CHR: Social Listening – An Essential Tool for Responsive, Customer-centric Service

Event Overview There are 4.2 billion people across the globe who use social media for an average of 2 hours and 25 minutes each day. That amounts to billions — perhaps even trillions — of daily likes, snaps, comments, and stories. And about half of all those conversations are consumer driven: 44.8% of global internet […]

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CHR: Power of Intelligent Data Stitching: Personalizing the Customer Journey

Event Overview At the start of 2020, the U.S. hospitality sector was riding high and basking in nearly 10 consecutive years of growth. That spring the world was locked down by the COVID-19 pandemic, which brought with it economic devastation for many, unprecedented change for most, and social and travel restrictions for all. It shattered […]

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PIHE: Your Restaurant’s Digital Front Door – Leveraging Digital Marketing for Success

Event Overview The romantic view of the maître d’ who remembers the name, family, and culinary preferences of the restaurant patron who learned of the restaurant from a friend or in a lifestyle magazine is a marketing model of the past… or is it of the present as well? Today, restaurants can learn all that […]

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SC Johnson College BusinessFeed

Investing at Cornell theme launches campus-wide Investing Ideas Forum

Five teams participated in Investing at Cornell’s first Investment Ideas Forum, including undergraduate and graduate students from across Cornell.

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Re-Electrified After Circuit Breaker: Singapore’s Restaurant Recovery

SHA Lecturer Lilly Jan, discusses Singapore’s restaurant recovery with chef-owners Travis Masiero ’03 and Ivan Brehm.

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ESG Innovations in Hospitality

Members of the Center for Hospitality Research’s sustainability subcommittee author report on the technologies that are enabling organizations to meet their ESG goals.

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CIHLER: Requiring the COVID-19 Vaccine: Implications for Businesses

Event Overview As the United States attempts to move past the pandemic, many people contend that the vast majority of our fellow citizens must be vaccinated in order to do so. There is, however, an anti-vaccine movement. While many colleges and universities are requiring students, faculty, and staff to be vaccinated, a number of states […]

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PIHE: Hospitality Business Plan Competition Finals – 2021

The Hospitality Business Plan Competition provides an experiential learning opportunity to rising entrepreneurs looking to make their mark on the hospitality industry. The competition kicks off at the start of the academic year and culminates in early spring with the submission of final business plans and group presentations. Cash prizes over $35,000 are awarded to […]

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CHR: Restarting the Cruise Industry – Challenges and Opportunities

Event Overview The cruise industry and destinations that rely on cruise ship visitors have been deeply impacted by the pandemic. Since a No Sail Order was issued by the Centers for Disease Control and Prevention in March 2020, cruises from U.S. ports have not resumed. However, with the guidance of top medical and public health […]