{"id":2101,"date":"2020-12-10T00:55:21","date_gmt":"2020-12-10T05:55:21","guid":{"rendered":"https:\/\/business.cornell.edu\/nolan\/2020\/12\/10\/speaker-cindy-estis-green-79-chief-executive-officer-co-founder\/"},"modified":"2026-08-07T18:37:36","modified_gmt":"2026-08-07T22:37:36","slug":"speaker-cindy-estis-green-79-chief-executive-officer-co-founder","status":"publish","type":"post","link":"https:\/\/business.cornell.edu\/nolan\/2020\/12\/10\/speaker-cindy-estis-green-79-chief-executive-officer-co-founder\/","title":{"rendered":"Speaker: Cindy Estis Green ’79, Chief Executive Officer & Co-Founder – Kalibri Labs"},"content":{"rendered":"\n

Company: Kalibri Labs\n
Time: 2021-11-05 13:25:00 – 2021-11-05 13:25:00\n
Where: Statler Auditorium<\/p>\n\n\n\n

Cindy Estis Green started her career in marketing roles with the National Restaurant Association then shifted to the hotel industry in both corporate marketing and senior operations positions for Hilton International. After founding the data mining consultancy, Driving Revenue, and selling it to Pegasus Solutions, Ms. Estis Green spent twelve years as managing partner of The Estis Group. Co-author of several groundbreaking studies, Estis Green\u2019s prolific writing include the 2012 Distribution Channel Analysis: A Guide for Hotels<\/em>; 2017 Demystifying the Digital Marketplace<\/em>, and a series of Special Reports profiling the rise of Social Media, legal guidelines in the digital market, technologies for destination marketing organizations; profiling the brand-driven Book Direct campaigns and the Groups & Meetings market. Estis Green has been honored as one of the 25 Extraordinary Minds in Sales and Marketing by HSMAI, was inducted into the prestigious Hospitality Technology Hall of Fame and was named as one of Cornell University\u2019s 90 Influential Hotelies.\u00a0 In 2014, she launched the AH&LA Consumer Innovation Forum with the industry\u2019s leaders in digital and distribution strategy and is invited to speak at many global forums on topics related to hotel distribution and disruption in the digital marketplace. Ms. Estis Green co-founded Kalibri Labs in 2012, a firm providing a next generation revenue strategy and benchmarking platform to evaluate and predict hotel revenue performance. Using innovative big data and data science techniques, Kalibri Labs helps hotel owners and operators optimize profit contribution. Estis Green holds a BS degree from Cornell University and an MBA from The American University.<\/p>\n","protected":false},"excerpt":{"rendered":"

Meet the founder of a groundbreaking hospitality technology and advisory firm.<\/p>\n","protected":false},"author":5,"featured_media":1854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[33],"tags":[34],"class_list":["post-2101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ddls","tag-speakers"],"acf":[],"yoast_head":"\nSpeaker: Cindy Estis Green '79, Chief Executive Officer & Co-Founder - Kalibri Labs - Nolan School of Hotel Administration<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Speaker: Cindy Estis Green '79, Chief Executive Officer & Co-Founder - Kalibri Labs\" \/>\n<meta property=\"og:description\" content=\"Meet the founder of a groundbreaking hospitality technology and advisory firm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.cornell.edu\/nolan\/2020\/12\/10\/speaker-cindy-estis-green-79-chief-executive-officer-co-founder\/\" \/>\n<meta property=\"og:site_name\" content=\"Nolan School of Hotel Administration\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T05:55:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T22:37:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/business.cornell.edu\/wp-content\/uploads\/sites\/4\/2026\/08\/Cindy-Headshot-4x4-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"migrated\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"migrated\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/nolan\\\/2020\\\/12\\\/10\\\/speaker-cindy-estis-green-79-chief-executive-officer-co-founder\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/nolan\\\/2020\\\/12\\\/10\\\/speaker-cindy-estis-green-79-chief-executive-officer-co-founder\\\/\"},\"author\":{\"name\":\"migrated\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/nolan\\\/#\\\/schema\\\/person\\\/0ba1cd4d0b2dda2771c452ed59736e6b\"},\"headline\":\"Speaker: Cindy Estis Green ’79, Chief Executive Officer & Co-Founder – Kalibri Labs\",\"datePublished\":\"2020-12-10T05:55:21+00:00\",\"dateModified\":\"2026-08-07T22:37:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/nolan\\\/2020\\\/12\\\/10\\\/speaker-cindy-estis-green-79-chief-executive-officer-co-founder\\\/\"},\"wordCount\":278,\"image\":{\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/nolan\\\/2020\\\/12\\\/10\\\/speaker-cindy-estis-green-79-chief-executive-officer-co-founder\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/business.cornell.edu\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2026\\\/08\\\/Cindy-Headshot-4x4-1.jpg\",\"keywords\":[\"Speakers\"],\"articleSection\":[\"Dean's Distinguished Lecture Series\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/business.cornell.edu\\\/nolan\\\/2020\\\/12\\\/10\\\/speaker-cindy-estis-green-79-chief-executive-officer-co-founder\\\/\",\"url\":\"https:\\\/\\\/business.cornell.edu\\\/nolan\\\/2020\\\/12\\\/10\\\/speaker-cindy-estis-green-79-chief-executive-officer-co-founder\\\/\",\"name\":\"Speaker: Cindy Estis Green '79, Chief Executive Officer & Co-Founder - 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