Blog Posts

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A Strategic Immersion Beneficial for any Career

by Michael Sean Hendrix, MBA ‘13 My pursuit of tech and startups is deeply rooted in the desire to build businesses that benefit consumers. My pursuit of strategic marketing, when I first arrived at Johnson, was rooted in the same concept. Marketing, at its core, is centered on how companies drive their business through various […]

Teboul-Nicholas

Strategic Marketing Immersion Recommendations

by Nicolas Teboul, MBA ‘13 The Strategic Marketing Immersion (SMI) was a unique experience for me since I was one of two One-year MBA in Ithaca students enrolled. To all one-year students, in particular those looking for a specialization, I strongly recommend participating in the optional Immersion. SMI provides great preparation for the MBA job […]

Johnson (JGSM) 2-Year MBA (2MBA) Class of 2015 students.

Making Sense of it All: Consulting, SGE & the MBA Experience

by Sierra Stewart, MBA ‘15 Sierra Stewart reflects on her summer internship with Deloitte’s consulting practice, life in the Bay Area and the importance of staying true to who you are – no matter what career you pursue. When I arrived at Johnson I had everything figured out: I was sure that a career in […]

|Laura M. Wendt ’15

A Hands-On Approach to Cross-Functional Business

by Laura M. Wendt ’15, Industrial and Labor Relations School Cross-functional integration is more than just a buzzword in modern business, and for those of us in the Semester of Strategic Operations (SSO) Immersion it has become ingrained in our approach to successful business strategy implementation. From studying operations through diverse lecture topics and cases […]

|Winston Sun

Low Tech Innovation

by Winston Sun, MBA ‘16 I recently visited Welch Allyn, the leader in medical diagnostic equipment. The company holds many patents, but the most impressive one for me is a very simple one, the FlexiPort® Disposable Blood Pressure Cuffs. It’s on a very different and promising end of the innovation spectrum compared with ordinary inventions. […]

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OneEnergy Scholars Award Supports Energy Research

by Brian Liberatore, MBA ’16 I can think of few industries as fascinating as energy right now. New technology, shifting regulations, and exploding international demand are changing everything we know about this industry. I am fortunate to have a chance this semester to delve into some of the questions surrounding this transformation by working on […]

Johnson (JGSM) 2-Year MBA (2MBA) Class of 2015 students.

Tackling Innovation Challenges Through SMI

by Colin Shengbo Gu, MBA ‘15 “We are all really impressed by your final presentation, Colin. Congratulations!” This final comment concluded my 11-week summer internship at Corning Inc. as a strategy intern. I chose to attend the Samuel Curtis Johnson Graduate School of Management seeking a transformational experience, and the Strategic Marketing Immersion (SMI) is […]

|Ace Stryker

Is It Enough to Make a Buck?

by Ace Stryker, MBA ‘16 On a trip to NYC SGE students heard from startups and Fortune 50 companies, from entrepreneurs and investment bankers, from real estate developers and ice cream makers, all of whom shared a passion for finding opportunity at the intersection of financial return and social/environmental impact. Milton Friedman famously argued in […]

Johnson (JGSM) 2-Year MBA (2MBA) Class of 2015 students.

Wild about COMACO

by Brennan Duty, MBA ‘15 Cornell MBA students describe their experience working with the Zambian social enterprise, COMACO as part of the SGE immersion in the spring of 2014. Anna Glaab (MBA ’15), Johann Tritthardt (MBA ’14), Helen Schnoes (MRP ’14) and I share a passion for impact investing, sub-Saharan Africa, equitable food systems and […]