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Empowering Women, One Video View at a Time For the past two years, Mike Sweeney, managing partner of Film Annex Capital Partners, has been deeply involved in promoting WomensAnnex.com — an interactive web platform that supports the empowerment of women in developing countries. The idea for the platform, Sweeney says, grew out of a conversation […]

Global outsourcing with a human touch According to Anindo Dutta, outsourcing “comes in two different flavors”: Information technology and application outsourcing (the most commonly known), and business processing outsourcing (BPO) — his area of expertise. As vice president-Americas BPO at Hewlett-Packard (HP), Dutta helps provide corporate clients with domestic and offshore solutions devoted to handling […]

The Business of Reaching Kids, Changing Lives “In a way,” says Tiffany Washington, “I grew up on Sesame Street twice.” Like millions of other kids, Washington credits the beloved television show for helping her learn her numbers and AB Cs. But, in her case, the company brought Big Bird to millions of children around the […]

Offering value that clients understand — and want by Irene Kim Lori Asbury, MBA ’03 (E), president and CEO of CMOco Lori Asbury’s two-year-old startup, CMOco, has a simple value proposition: Rent a chief marketing officer (CMO). “Many companies, typically in the range of $10 million to $100 million, have a need for a senior-level […]

Bridging the investment gap by Irene Kim John Kallassy, MBA ’03, president and founding partner,I-Bankers Direct In March 2013, John Kallassy launched his Web-based “crowdfunding” platform, I-Bankers Direct, to mine what he saw as a rich vein: the opportunity created by the Jumpstart Our Business Startups (JOBS) Act. Signed into law by President Obama in […]

Luis Carlos Sarmiento Jr. MBA 85′, CEO of Grupo Aval Luis Carlos Sarmiento Jr., the CEO of Grupo Aval, Colombia’s largest financial services holding company, likes nothing more than making deals. Evidence suggests that he is good at it. The biggest of the 16 transactions he directed over the last decade, Aval’s $1.9 billion purchase […]

2013 Wilbur Parker Distinguished Alumni Award recipient In his 40-year career in global branding and marketing, De Verges Booker Jones, MBA ’74, launched products ranging from Clairol hair coloring to Pedigree Puppy food. But as diverse as these brands may seem, Jones followed the same key strategies that drove their success in the marketplace. His […]

The best of both worlds: Influential thought leader and masterful teacher What if sales promotions aren’t having the effect companies think they have? Are consumers really switching brands or are they just buying what they would have purchased a few weeks later? Sachin Gupta, PhD ’93, who has been teaching at Johnson for thirteen years, […]

Passing the torch When M. Scott Crocco, MBA ’90, first interviewed with Air Products in 1990, he could hardly have imagined that 23 years later he would succeed his interviewer, Paul Huck, MBA ’79, as Air Products’ senior vice president and chief financial officer (CFO). Looking back at that interview, Crocco recalls, “I was Paul’s […]