Immersions

by Catherine Mugeria, MBA ’13 An annual event, the Women in Investing Conference (WIN) provides superior insights into investment trends and opportunities. Attendees learn about various career opportunities available to them in the field of investment management, and gain access to recruiting opportunities through mentorship and networking. Representatives from a number of buy-side shops and […]

The products are real and so are the customers at Johnson’s annual brand-pitching competition Most of us have heard the Chinese Proverb: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” During the first semester at Johnson at Cornell University, […]

by Demetri Typadis, MBA ‘13 I wasn’t quite sure what to expect when I arrived for the first day of my internship this summer. I made my way up to the 32nd floor and found myself waiting alongside countless other nervous-looking interns in freshly pressed suits for the first day of orientation at a major […]

by Lindsay Petrovic, MBA ‘13 Hello everyone, my name is Lindsay Petrovic, and I am a second-year MBA / MILR student at Johnson. One of the highlights of my MBA experience thus far has been the Immersion Program. Although I’m not pursuing a career that “fits neatly” into any Immersion “box” (which is also the […]

by Anvar Jay Varadaraj, MBA ’13 A number of prominent companies conduct guest lecture sessions during the Strategic Marketing Immersion so students can gain an understanding of how marketers apply the theory we learn in class when they go on to intern and work full-time. Mars North American Chocolate has a prominent presence on campus, […]

by Ingrid Jensen, MBA ’12 It’s 11 p.m. on a Wednesday night and I’m in a hotel room in New Jersey unwinding with a nice primitivo, an array of cheeses, and a loaf of crusty, homemade whole wheat bread. Joining me are my pals Lisa Rodriguez (MBA ’12), Saranya Srinivasan (MILR ’11), and Becky Li […]

by Rachel Happen, MBA ’13 Some of the most valuable experiences I have had at Johnson thus far have been through performance learning: working with a real client, presenting to a mock Board of Directors, or quickly mobilizing a team to research and respond to a question. Through these experiences, I earned the satisfaction of […]

by Liz Riley, MBA ’13 Today Colgate-Palmolive returns to Johnson for the company’s annual “Brand Smarts Case Study” workshop. One of several on-campus recruiting events with Colgate, the “Brand Smarts Case Study” is an opportunity for students to learn about real issues faced by the company and explore how they, as marketers, would handle each […]

by Sandeep Thalapaneni, MBA ’13 What does an MBA project on innovation implementation for a technology giant have in common with consulting on ‘Obamacare’ for the second largest pharmaceutical firm in the world? More than what one may expect. To be specific, one needs to excel in strategic thinking, collaboration, and communication – three components […]