Immersions
Participating in the Women in Investing Conference
by Catherine Mugeria, MBA ’13 An annual event, the Women in Investing Conference (WIN) provides superior insights into investment trends and opportunities. Attendees learn about various career opportunities available to […]
“Battle of the Brands” Challenges Marketing Students
The products are real and so are the customers at Johnson’s annual brand-pitching competition Most of us have heard the Chinese Proverb: “Give a man a fish and you feed […]
The Shortest-Longest Year Yet
by Demetri Typadis, MBA ‘13 I wasn’t quite sure what to expect when I arrived for the first day of my internship this summer. I made my way up to […]
Wine, Cheese, and Heavy Manufacturing
by Ingrid Jensen, MBA ’12 It’s 11 p.m. on a Wednesday night and I’m in a hotel room in New Jersey unwinding with a nice primitivo, an array of cheeses, […]
How Performance Learning Put Me a Step Ahead in my Internship
by Rachel Happen, MBA ’13 Some of the most valuable experiences I have had at Johnson thus far have been through performance learning: working with a real client, presenting to […]
How the Immersion Puts You in the Driver’s Seat, Regardless of your Career Roadmap
by Lindsay Petrovic, MBA ‘13 Hello everyone, my name is Lindsay Petrovic, and I am a second-year MBA / MILR student at Johnson. One of the highlights of my MBA […]
A Taste of Some On-Campus Marketing Events with Mars North America
by Anvar Jay Varadaraj, MBA ’13 A number of prominent companies conduct guest lecture sessions during the Strategic Marketing Immersion so students can gain an understanding of how marketers apply […]
Examining Smart Marketing during Colgate-Palmolive’s Brand Smarts
by Liz Riley, MBA ’13 Today Colgate-Palmolive returns to Johnson for the company’s annual “Brand Smarts Case Study” workshop. One of several on-campus recruiting events with Colgate, the “Brand Smarts […]
A Fruitful Exercise in Quintessential Consulting Skills
by Sandeep Thalapaneni, MBA ’13 What does an MBA project on innovation implementation for a technology giant have in common with consulting on ‘Obamacare’ for the second largest pharmaceutical firm […]