Immersions

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Participating in the Women in Investing Conference

by Catherine Mugeria, MBA ’13 An annual event, the Women in Investing Conference (WIN) provides superior insights into investment trends and opportunities. Attendees learn about various career opportunities available to […]

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“Battle of the Brands” Challenges Marketing Students

The products are real and so are the customers at Johnson’s annual brand-pitching competition Most of us have heard the Chinese Proverb: “Give a man a fish and you feed […]

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The Shortest-Longest Year Yet

by Demetri Typadis, MBA ‘13 I wasn’t quite sure what to expect when I arrived for the first day of my internship this summer. I made my way up to […]

|Lindsay Petrovic

How the Immersion Puts You in the Driver’s Seat, Regardless of your Career Roadmap

by Lindsay Petrovic, MBA ‘13 Hello everyone, my name is Lindsay Petrovic, and I am a second-year MBA / MILR student at Johnson. One of the highlights of my MBA […]

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A Taste of Some On-Campus Marketing Events with Mars North America

by Anvar Jay Varadaraj, MBA ’13 A number of prominent companies conduct guest lecture sessions during the Strategic Marketing Immersion so students can gain an understanding of how marketers apply […]

|Ingrid Jensen

Wine, Cheese, and Heavy Manufacturing

by Ingrid Jensen, MBA ’12 It’s 11 p.m. on a Wednesday night and I’m in a hotel room in New Jersey unwinding with a nice primitivo, an array of cheeses, […]

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How Performance Learning Put Me a Step Ahead in my Internship

by Rachel Happen, MBA ’13 Some of the most valuable experiences I have had at Johnson thus far have been through performance learning: working with a real client, presenting to […]

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Examining Smart Marketing during Colgate-Palmolive’s Brand Smarts

by Liz Riley, MBA ’13 Today Colgate-Palmolive returns to Johnson for the company’s annual “Brand Smarts Case Study” workshop. One of several on-campus recruiting events with Colgate, the “Brand Smarts […]

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A Fruitful Exercise in Quintessential Consulting Skills

by Sandeep Thalapaneni, MBA ’13 What does an MBA project on innovation implementation for a technology giant have in common with consulting on ‘Obamacare’ for the second largest pharmaceutical firm […]