Two-Year MBA
A Taste of Some On-Campus Marketing Events with Mars North America
by Anvar Jay Varadaraj, MBA ’13 A number of prominent companies conduct guest lecture sessions during the Strategic Marketing Immersion so students can gain an understanding of how marketers apply […]
Examining Smart Marketing during Colgate-Palmolive’s Brand Smarts
by Liz Riley, MBA ’13 Today Colgate-Palmolive returns to Johnson for the company’s annual “Brand Smarts Case Study” workshop. One of several on-campus recruiting events with Colgate, the “Brand Smarts […]
A Fruitful Exercise in Quintessential Consulting Skills
by Sandeep Thalapaneni, MBA ’13 What does an MBA project on innovation implementation for a technology giant have in common with consulting on ‘Obamacare’ for the second largest pharmaceutical firm […]
An Inside Look: Company Visits in the Operations Immersion
by Shigeki Abe, MBA ’13 Taking the Strategic Operations Immersion has been one the most memorable and valuable experiences I’ve had while at Johnson. During the spring semester last academic […]
Making Your Pitch to Investment Professionals: Johnson’s MBA Stock Pitch Competition
by John Costello and Demetri Typadis, co-presidents of Investment Management Club, both MBA ’13 Every fall, Johnson hosts its annual MBA Stock Pitch Competition (SPC), which attracts the most talented […]
Finding Success with The Help of Johnson’s Consulting Program
by Kevin Wang, MBA ’13 Johnson’s Consulting Program was invaluable in helping me convert my summer internship in New York, with a major international consulting firm, into a full-time opportunity […]
A Recipe for Success
by Angela Lynn, MBA ’13 The splash of sherry sizzled as it kissed the caramelized onion and butternut squash. The aroma of the wine, as it infused the roasted vegetables, […]
Marketing and Selling Real CPG Products to Fellow Students: Johnson’s Annual Battle of the Brands
by Liz Riley, MBA ’13 As the Vice President of Marketing Competitions for Johnson’s Marketing Association, I am lucky to be in charge of one of the most exciting events […]
My Summer Internship Project: Creating a World-Class Pet Food Experience
by by Josh Robbins, MBA ’13 I spent my summer in Seattle (not the tropical getaway we all imagine Seattle to be) as a business manager intern at a leading, […]