Around Cornell Business

Understanding your customers can’t be delegated by Tom Schryver ’93, MBA ’02 A few years ago, I invested in a promising startup run by an energetic, young entrepreneur — let’s call her Ellen. Recently, she reached out to let me know that she and her cofounder realized that they were barking up the wrong tree. […]

Robert Frisch, MBA ’13, Firelight Camps by Dick Anderson If your ideal camping companion is Gwyneth Paltrow — not Bear Grylls — then Firelight Camps may be your ecotourism destination. Located on the grounds of Ithaca’s La Tourelle Resort and Spa, the elevated campground caters to an upscale clientele who are eager to commune with […]

Bringing a “Benevolent Competitiveness” to Family Business When Superstorm Sandy hit the Gellert Global Group’s Elizabeth, N.J., warehouse, offices, and shipping facility in October 2012, it left behind eight feet of standing water and over $15 million in damage. Chairman and CEO George Gellert was in Paris at a food show when the storm made […]

Rebecca Robinson ’07, MBA ’15 You want to book a romantic getaway in a five-star hotel in the Caribbean. After logging onto a hotel booking website, you enter the number of travelers, and suddenly photos of couples sipping wine at a candlelit dinner, enjoying a massage in a spa, or sunbathing on a white sand […]

Throughout the last decade, the focus of international business studies guided by the theory of networks has highlighted the role of integration of subsidiaries in the host country business networks as a key factor in explaining the generation of knowledge and innovation in subsidiaries (ANDERSSON, 2003; ANDERSSON; BJÖRKMAN; FORSGREN, 2005; ANDERSSON; FORSGREN; HOLM, 2002; CIABUSCHI; […]

Kelly Ward, MBA ’98 Kelly Ward grew up in rural Cayuga County, N.Y., yearning for the excitement of joining the Army. But after graduating from West Point and serving in Germany and in Kuwait during Desert Storm, his military career took an unexpected turn away from the battlefield. While serving as a company commander at […]

by Luna Guo, MBA ‘17 What does SGE have to do with marketing and animals? A lot, as it turns out. When I first decided to quit my job as a businessanalyst and pursue my MBA, I had a very clear direction I wanted to go in:marketing, and something related to my one true love—animals. […]

Innovations are emerging from a country that is experiencing important social and political problems. by Lourdes Casanova, Senior Lecturer of Management and Academic Director of the Emerging Markets Institute and Samantha Rullán, EMI Assistant Director Governments and business leaders are increasingly aware of the role that innovation plays in economic growth, development and competitiveness. There […]

Kimberly Jones Gilliam ’98 (CALS), MBA ’02, Frolick Dogs by Dick Anderson When the couple met in 2006, Kimberly Jones was director of membership and sales operations with the U.S. Chamber of Commerce, and Kevin Gilliam was a trainer at the Olde Towne School for Dogs in Alexandria, Va. Kim and Kevin got married in […]