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CHR Webinar: The Next 100 Years: Hospitality Guests of Tomorrow
March 30, 2023 @ 12:00 pm - 1:00 pm EDT

Event overview
Guest preferences in hospitality are changing. In this webcast, a panel of Cornell faculty and industry experts will discuss how to use data to better understand and anticipate guests’ needs, emerging guest segments and their preferences, and shifting operations and marketing to capture these new guest segments.
Featured speakers
Chekitan Dev, Singapore Tourism Distinguished Professor, Cornell Nolan School
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What you’ll learn
- How to better understand and anticipate guests’ needs through guest data
- A look at emerging guest segments and their preferences
- Strategies for shifting operations and marketing to capture new guest segments