Data Analytics & Business Performance

Learn. Discover. Engage. Evolve.

Where do you – and your organization – stand on your journey toward leveraging data?

The days of making key decisions based on intuition and gut feel are over, as data-driven decision making is the gold standard in most organizations. However, with the proliferation of available data, it can be hard to know which measurements will truly drive insights. Cornell’s exceptional faculty will demystify the process, catapulting you on your journey to using data to inform strategic business moves.


open sign on business door

Data Analytics for the Hospitality Industry

OPEN PROGRAM, HOSPITALITY-FOCUSED

This course will guide you through the thought processes, technical analytical applications, and practical ways to drive data-driven decision making and challenge conventional intuition-based decision making.

  • 3-Days on the Cornell University campus, Ithaca, NY U.S.A.
  • Christopher K. Anderson, Cornell School of Hotel Administration
Data Analytics for the Hospitality Industry

Data Analytics illustration with person

Data Analytics

ONLINE

This certificate is designed to provide functional literacy in critical business analytics; these courses are accessible to learners with limited or no statistical background, yet also structured to provide benefit to analysts who interface directly with raw data.

  • 3 three-week courses, requiring approx. 54 hours to complete
Data Analytics

blue graphs of data

Data Analytics 360

ONLINE

This certificate is designed to expand your analytical capabilities and take your strategic decision making to the next level. You’ll learn scientific methods for data analysis and visualization and gain a more complete understanding of risk and probability, using statistical models to optimize outcomes for complex—and often simultaneous—business decisions.

  • 5 three-week courses, requiring approx. 90 hours to complete
Data Analytics 360

Marketing performance graph

Data-Driven Marketing

ONLINE

This certificate teaches the essential methods of marketing research using data, learning how to ask the right questions and determine the most relevant data for improving service, sales, market share, and margins, all to harness the power of data to improve your bottom line.

  • 6 two-week online courses, requiring approx. 36 hours to complete
Data-Driven Marketing

Laptop with performance dashboard and coffee cup

Measuring and Improving Business Performance

ONLINE

The certificate provides you with the tools you need to develop key performance indicators (KPIs) and reporting systems to improve the performance of managers and units all across your organization.

  •  Six two-week online courses, requiring approx. 36 hours to complete
Measuring and Improving Business Performance

Custom Programs in Data Analytics & Business Performance

Cornell’s Samuel Curtis Johnson Graduate School of Management, School of Hotel Administration, and Charles H. Dyson School all are home to faculty with deep expertise in data analytics and the discipline’s impact on business operations. Cornell Executive Education taps into this knowledge to create custom learning opportunities for organizations looking to invest in teams and become industry leaders in this space. Contact us for details of how we can support your organization.