Marketing

Learn. Discover. Engage. Evolve.

How do you communicate with your consumers and stay current with rapidly changing tools, technology, and trends?

Marketing is the central communication tool for conveying what you do, how you do it, and why its relevant for your clients and customers. Cornell offers open, online, and custom programs to develop and strengthen organizations’ internal resources for this business-critical discipline.


person holding illustrated sign that says Digital Marketing

Hospitality Marketing with Digital Media

OPEN PROGRAM, HOSPITALITY-FOCUSED

This course involves participants in state-of-the-art digital marketing media for hospitality with a focus on search engine marketing, social media, mobile platforms, and online reputation management.

  • 3-Days on the Cornell University campus, Ithaca, NY U.S.A.
  • Robert Kwortnik, Cornell School of Hotel Administration
Hospitality Marketing with Digital Media

Illustration of hotel service delivery pieces

Marketing Management

OPEN PROGRAM, HOSPITALITY-FOCUSED

Through class discussions, case studies, and real-life examples, participants will learn to apply key marketing principles to solve hospitality marketing problems and take advantage of new opportunities.

  • 3-Days on the Cornell University campus, Ithaca, NY U.S.A.
  • HaeEun Helen Chun, Cornell School of Hotel Administration
Marketing Management

Hotel sign above hotel lobby sofa

Strategic Marketing for Hotels and Restaurants

OPEN PROGRAM, HOSPITALITY-FOCUSED

This course offers participants innovative and practical approaches for addressing strategic marketing challenges to improve revenue, profit, and customer loyalty.

  • 3-Days on the Cornell University campus, Ithaca, NY U.S.A.
  • Robert Kwortnik, Cornell School of Hotel Administration
Strategic Marketing for Hotels and Restaurants

restaurant plated food

Strategic Hospitality Marketing

ONLINE

This certificate helps marketing managers build an aligned and fully-integrated strategy around target customers, their needs, and an organization’s value, ultimately adopting a customer-centric approach to marketing.

  • 6 two-week online courses, requiring approx. 36 hours to complete
Strategic Hospitality Marketing

Data-Driven Marketing

Marketing Analytics

ONLINE

This certificate teaches the essential methods of marketing research using data, learning how to ask the right questions and determine the most relevant data for improving service, sales, market share, and margins, all to harness the power of data to improve your bottom line.

  • 6 two-week online courses, requiring approx. 36 hours to complete
Marketing Analytics

Group of men and women gathered around a table with laptops and notepads, writing and collaborating.

Brand Management

ONLINE

In this certificate you will gain an in-depth understanding of brand management and how to align your brand with your goals.

  • 6 two-week online courses, requiring approx. 36 hours to complete
Brand Management

Keyboard with hands on it typing

Digital Marketing

ONLINE

This certificate prepares you to implement a series of proven frameworks within your organization. You will assess customer needs and marketing objectives and create your own digital marketing plans for both paid and owned media.

  • 4 two-week online courses, requiring approx. 24 hours to complete
Digital Marketing

Laptop, tablet, phone stacked

Hospitality Digital Marketing

ONLINE

This certificate will provide you with the fundamentals of marketing for new media. Digital marketing techniques inform the way you communicate, differentiate, and reinforce your hospitality brand promise to potential customers, driving customer engagement, feedback, and endorsements.

  • 5 two-week online courses, requiring approx. 30 hours to complete
Hospitality Digital Marketing

laptop with statistics on screen

Integrated Marketing 360

ONLINE

This certificate allows you to master the essential marketing skills, principles, and tactics needed to help your brand stand apart in a rapidly evolving digital landscape. From foundational brand strategy to the paid media and data-driven performance analytics, this comprehensive program allows you to design your own integrated learning path.

  • 16 two-week online courses, requiring approx. 96 hours to complete
Integrated Marketing 360

Group of people working on marketing strategy

Marketing Strategy

ONLINE

This certificate provides you with the MBA-level strategic marketing training you need to make strong business decisions and set strategic direction for your company, unit, department, or product line.

  • 6 two-week online courses, requiring approx. 36 hours to complete
Marketing Strategy

Custom Programs in Marketing

Cornell’s School of Hotel Administration and Samuel Curtis Johnson Graduate School of Management both feature faculty with expertise in traditional and digital marketing. Cornell Executive Education taps into this knowledge to create custom learning opportunities for organizations looking to invest in teams and become industry leaders in this space. Contact us for details of how we can support your organization.