Around Cornell Business

Offering value that clients understand — and want by Irene Kim Lori Asbury, MBA ’03 (E), president and CEO of CMOco Lori Asbury’s two-year-old startup, CMOco, has a simple value proposition: Rent a chief marketing officer (CMO). “Many companies, typically in the range of $10 million to $100 million, have a need for a senior-level […]

Li Bin, expert on China-U.S. economic cooperation, will speak to MBA students in an upcoming Emerging Markets Class. Li Bin, Counselor for Economic Affairs, for the Chinese Embassy in Washington, D.C., will speak to MBA students on November 25, 2013, at the Samuel Curtis Johnson Graduate School of Management at Cornell University. Bin, who will […]

2013 Wilbur Parker Distinguished Alumni Award recipient In his 40-year career in global branding and marketing, De Verges Booker Jones, MBA ’74, launched products ranging from Clairol hair coloring to Pedigree Puppy food. But as diverse as these brands may seem, Jones followed the same key strategies that drove their success in the marketplace. His […]

Emerging Markets Institute hosts day of panels and discussions on development and innovation in Latin American economies Johnson’s Emerging Markets Institute, in partnership with Americas Society/Council of the Americas, will host its third daylong conference, focusing on Latin America, on Wednesday, October 16, 2013, at the New York City offices of the Council of the […]

A talk by Beth Keck, senior director of women’s economic empowerment at Walmart What determines the success or failure of new market entries? What are Walmart’s strategies for entering emerging markets? Beth Keck, senior director of women’s economic empowerment at Walmart, shared her perspectives on these questions with Johnson students during Richard Coyle’s class, International […]

by Carlos R. I. Yoneda, MBA ‘14 and Environmental Finance and Impact Investing Fellow This summer Carlos Yoneda (MBA ’14) travelled home to San Paulo, Brazil, where he worked in Google’s Brazil office for the AdWords Channel Sales team. His internship was focused on market research in Latin American and the Caribbean as well as […]

High-profile business, academic, and civic leaders from both countries met for a “think tank” discussion and networking at the Cornell Club in New York City. By Morgan Jones, MBA ’15 On Monday, September 30, 2013, I was invited as a guest speaker and participant to a panel discussion on US-China Economic Development and Capital Markets […]

A Johnson Study Trip to the southern hemisphere – a journey of wonder, discovery and pure joy! Spending the turn of the new year at the ‘still being built’ terminal 4 of JFK, all I could think of was – this better be worth it. Not knowing how exactly to plan my trip from Ithaca […]

by Michael Ditter, MBA ’14 SGE immersion helps prepare student for the ambiguity of a consulting project. Accenture estimates that by 2017 public exchanges will expand in order to provide access to standardize healthcare coverage for an estimated 30 million Americans. Over the summer I had the privilege of working to help make this a […]