Bringing the Cornell SC Johnson College of Business brand to life consistently in all of our visual communications will raise the profile of the college in the world and help to strengthen the identity of the college and its schools.
Below you will find information on logos and photography.
Our logos have been developed intentionally to provide consistency and to facilitate the development of high-quality branded materials. Logos are a major component of the brand, and when used properly, they build and elicit widespread recognition and convey the authentic identity of our college and its schools. The logo designs are not to be modified in any way.
These logos are only intended for use by the SC Johnson College community. They may not be used on non-Cornell communications or without exclusive permission from the Office of Marketing and Communications.
For merchandise use, please contact the Office of Marketing and Communications at firstname.lastname@example.org to obtain approved versions for specific applications.
Dos and don’ts: Using the logo
To ensure visual consistency and promote recognition, please follow the guidelines below. Open each accordion panel for more information.
Leave sufficient space around the logo – a buffer zone – to stand apart from other visual elements. Text, headlines, photographs, or illustrations should never be closer to the logo than 1/2 the diameter of the seal.
Sizing for print
There are minimum print reproduction sizes of the logo. Reducing the logo further compromises the integrity and readability of the logo and Cornell seal and is not allowed.
Sizing for digital
There are minimum digital reproduction sizes of the logo. Reducing the logo further compromises the integrity and readability of the logo and Cornell seal and is not allowed.
Logo colors and backgrounds
The logos come in three colors; black, Cornell red, and white. These logo colors can not be altered in any way. When placing the logo on a background, that background also has to be an one of the approved colors.
Do not place the logo on unapproved background colors Do not warp or rotate the logo Do not change the logo color Do not place the logo on a photo where it can not be clearly seen Do not add shadows to the logo
Below are examples of what NOT to do.
Adding a club or department name
Club and department names may be added below the school or college logo with the proper spacing. The height of the uppercase letters in the logo needs to be in between the bottom of the logo and the top of the club or department name.
*When you wish to incorporate a center, institute, club, or department name beneath the school or college logo, it’s essential to ensure proper spacing and design alignment. We’re here to assist you in achieving this seamlessly. Please get in touch with our
marketing department, and we’ll gladly create this customized addition for you. Please include the exact department name or affiliation in the body of your email.
Each logo is available as a download, below. Each download will include both print and digital files in all approved brand colors: red, black, and white, in three formats: EPS, JPG, and PNG.
Use EPS for print
An .eps file is the best quality file for your logos. These are vector-based images, which means they can be enlarged and reduced without any image deterioration. They can be as large as a billboard and as small as a business card. These files are used strictly for printing, not to be used for web. When you send your logo to a printer or design professional always send them the eps version, unless another format is specifically requested.
Use JPG for web
A .jpg file is a raster-based image primarily used for web and sometimes for print (Word, etc.). This format is best used for photographs on the web. A jpg file does not support transparent backgrounds. You CAN NOT enlarge a jpg file; its quality will degrade and pixelate. You can shrink a jpg file, however, these jpg files must be created with the correct size and resolution for end usage. They can be used for your website and on social media and opened with any computer software. NOTE: you will not get a white logo in the jpg folder, as transparent backgrounds are not supported.
Use PNG for web A .png file is a raster-based graphic primarily used for web. These files are pixel-based and cannot be scaled up without degrading and pixelation. Therefore, these .png files must be exported with the correct size and resolution for end usage. A .png file supports transparent backgrounds. They can be used for your website and on social media and opened with most computer software or in a web browser.
The college has a collection of professional images that represent the essence of the brand, which captures the human side: who we are, what we do, and how it feels to part of the college, with a strong focus on storytelling. Below are just a few examples of the images available from the Cornell University photo database.